digital marketing

We’d all like to believe we make important decisions using logic, but even this belief tells a story about emotion. In our society, we […]

While social media platforms offer some fun opportunities to connect with diners, you don’t own those platforms. How well your promotions fare depends on […]

As the way people get information and entertainment evolves, so too has the vernacular that marketers use to describe that process. Case in point, […]

SEO marketing and online ad campaigns are highly competitive among law firms. The keywords can be costly, and visibility can be an arms race […]

Brands strive to build strong relationships with their customers, through the in-store experience, in the digital world, and through post-sales follow up. A powerful […]

It was recently reported that Spotify purchased Anchor and Gimlet Media, which are significant players in the world of podcasting. If you’re like the […]

Digital campaigns were built on the back of cookies. While great in concept, cookies have always carried drawbacks, which have handicapped marketers from communicating with […]

I’m sure by now you’ve already scrolled through hundreds of pictures and videos of food and restaurants in your Facebook, Instagram, Twitter or YouTube […]

Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that […]

If you’re a marketer, the most fundamental responsibility you have is to move the proverbial needle–sell a widget, book a hotel room or change […]

Brands have to tell their stories in unique and innovative ways in order to attract their targeted audience. Consumers want to feel a connection […]

If you haven’t begun to integrate AI into your law firm’s marketing strategy, make it a priority in the coming year. Despite all the […]