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7 MARKETING BOOSTS FOR 2025

As an advertising agency built for law firms, we act as financial advisors. A lot of our work is steering firms to get the […]

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Improve Your Law Firm’s Marketing via the Customer Journey

Marketing is used to modify or change a person’s behavior. To get someone to buy a specific product, eat at a particular restaurant, or […]

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20 Years in Advertising|Advertising|Blog|Digital Advertising|Social Media

Gaining Traction On Social Media

As a society, we’ve become inseparable from our devices, and as consumers, we have expectations for the businesses we interact with on these devices. […]

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The Over/Under on Over-the-top (OTT) Advertising, Is it right for you?

The way people watch television is rapidly changing—every year the percentage of people “cutting the cord” on cable TV grows. As viewer behaviors shift, […]

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The Mental and Mechanical Demands of Legal Marketing 

Mental Demands of Legal Marketing: Do you have the fortitude? A person doesn’t start or take control of a law firm without fortitude. The […]

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Optimize Your Law Firm’s Advertising Spend

In today’s world, there are several routes to choose when deciding how to allocate your law firm’s annual marketing budget. From digital to social […]

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4 Great Ways to Use Visual Content for Social Media Success

Visual content plays a crucial role in enhancing the impact of social media within your law firm’s marketing strategy. It’s essential to understand that most users on social platforms are primarily seeking information on DIY projects, connecting with friends, or staying updated on the latest trends that affect their lives.

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10 KPIs Every Law Firm Should Track in 2024

KPIs (Key Performance Indicators) are the caped crusaders of the business world, guiding companies towards success one data point at a time. There are thousands of potential KPIs businesses can track to monitor performance, including hundreds tailored specifically to law firms.

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8 Secrets to Successful Law Firm Marketing

In today’s competitive legal landscape, law firms need to have a well-defined marketing strategy to stand out, achieve their objectives and, well, survive. Every law […]

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Fishing from a Stocked Pond: The Value & Best Practices of Continued Client Engagement

We sometimes hear from law firm clients who are frustrated that a previous client of theirs turned to another law firm for a service that the firm could have provided had the client only known it was an option.

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Before You Build Your Social Media Presence

If you’re considering investing time and resources into building up your social media presence, there are a few questions to think through that will guide the actions you take and platforms you choose.

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Marketing Must-Dos in the New Year

As one-year ends and another begins, law firms commonly wrap up the year’s financials and evaluate their numbers. But numbers only tell one part of the story.

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