Insights

Audience Analysis

Analytics|Audience Analysis|Buying|education|Marketing|Strategy

Improve Your Law Firm’s Marketing via the Customer Journey

Marketing is used to modify or change a person’s behavior. To get someone to buy a specific product, eat at a particular restaurant, or […]

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20 Years in Advertising|Advertising|Analytics|Audience Analysis|education|Marketing|Strategy

Navigating Audience Segmentation for Optimal Travel Marketing

Finding your tribe in the world of travel marketing is thrilling and a little overwhelming. How do you pinpoint that sweet spot audience that […]

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Advertising|Audience Analysis|Branding|Content Marketing|Marketing|Media Strategy|Strategy

Unforgettable Campaigns: The Power of Insight and Strategy

In the world of marketing, success isn’t just about throwing more money at Facebook ads or launching flashy campaigns. It’s about uncovering the essence […]

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Audience Analysis|Planning|Tourism

Tracking Travelers’ Sentiment

Destinations and hospitality brands are catching their breath and are working to rebuild and relaunch strategies that fit the current climate after an abrupt […]

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Audience Analysis|Media Strategy|Strategy

Is Your Brand Ready For Gen Z?

As marketers, we’re constantly adapting to stay ahead of consumer trends and analyzing audiences with purchase power and influence. Today, this means ensuring your […]

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Audience Analysis|Planning|Social Media

Facebook’s State of Small Business

From interpersonal connections to marketing options, Facebook has grown into a resource far beyond its initial intention. Today, it is a critical communication tool […]

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Audience Analysis|Marketing|Media Strategy|Planning

Customer Persona Breakdown

No matter how you spin it, good marketing strategies must have their audience at the forefront. Absent a clearly defined profile of future customers, […]

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Audience Analysis|Consumer Packaged Goods CPG|Digital Advertising|Media Strategy

CPG Case Study: Following Customer Journey to Results

When it comes to consumer packaged goods (CPG), brands are constantly fighting for space in the hearts, minds and shopping carts of consumers. With […]

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Advertising|Audience Analysis|Strategy

What Do You Buy During A Pandemic?

In a matter of days during March 2020, the U.S. changed in so many ways – employment rates tanked, businesses shuttered, schools kicked students […]

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Advertising|Analytics|Audience Analysis|Planning|Strategy

Audience Data Enrichment via Location

Geolocation is not only about pinpointing potential customers on a map and delivering them relevant content. It can be used as a research tool, […]

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Analytics|Audience Analysis|Strategy

Two Areas of Marketing Every Brand Should Be Asking About

The definition of a media agency has changed dramatically over the last few decades, and no longer is media planning and buying the sole […]

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Audience Analysis|Gaming|Media Strategy|Planning

A Casino’s Five Target Audiences

As I’m sheltering in place, my social media pages remind me of exotic destinations and exciting travel adventures. I slip into a reminiscent state […]

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