Insights

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Advertising|Strategy|Uncategorized

Geofencing vs. Mobile Device ID Targeting: What’s the Best Tactic for Your Restaurant?

Just as “Location. Location. Location” is an oft-repeated mantra in the real estate business, restaurant marketers know that a prime location is as critical […]

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Advertising|Audience Analysis|Uncategorized

5 Audience Insights That Optimize Your Marketing Efforts

The label “consumer” characterizes complex humans based on one particular aspect of their personality: what they consume. A more critical question for marketers is: […]

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Tourism|Uncategorized

The Customer Journey: Fine-Tune Your Tourism Marketing Strategy

A traveler starts getting the itch to visit a new destination. He begins to picture a tropical locale, asks friends for recommendations, and starts […]

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Strategy|Uncategorized|Video

Video: A Trust-Building Tool for Healthcare Marketers

The healthcare industry is highly competitive, especially when it comes to gaining online visibility. Consumers are inundated with articles from healthcare websites like WebMD, […]

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Strategy|Uncategorized

Reaching Consumers Through Emotional Marketing

We’d all like to believe we make important decisions using logic, but even this belief tells a story about emotion. In our society, we […]

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email marketing
Marketing|Restaurant|Uncategorized

Creative Ways Restaurants Are Using Email Marketing to Pack the House

While social media platforms offer some fun opportunities to connect with diners, you don’t own those platforms. How well your promotions fare depends on […]

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20 Years in Advertising|Advertising|Uncategorized

The 3 P’s – What’s New At Roux

Roux turns 23 this year. Although it’s not exactly an exciting or memorable milestone in theory, it’s what’s behind it that matters most. The […]

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