Insights

Uncategorized

Advertising|Audience Analysis|Uncategorized

5 Audience Insights That Optimize Your Marketing Efforts

The label “consumer” characterizes complex humans based on one particular aspect of their personality: what they consume. A more critical question for marketers is: […]

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Strategy|Uncategorized

Reaching Consumers Through Emotional Marketing

We’d all like to believe we make important decisions using logic, but even this belief tells a story about emotion. In our society, we […]

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email marketing
Marketing|Restaurant|Uncategorized

Creative Ways Restaurants Are Using Email Marketing to Pack the House

While social media platforms offer some fun opportunities to connect with diners, you don’t own those platforms. How well your promotions fare depends on […]

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20 Years in Advertising|Advertising|Uncategorized

The 3 P’s – What’s New At Roux

Roux turns 23 this year. Although it’s not exactly an exciting or memorable milestone in theory, it’s what’s behind it that matters most. The […]

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