Insights

Strategy

Analytics|Audience Analysis|Buying|education|Marketing|Strategy

Improve Your Law Firm’s Marketing via the Customer Journey

Marketing is used to modify or change a person’s behavior. To get someone to buy a specific product, eat at a particular restaurant, or […]

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20 Years in Advertising|Advertising|Marketing|Planning|Strategy|Tourism

Top Travel Marketing Tips & Trends For 2024

Marketing to travelers has never been tougher. With a plethora of shape-shifting trends, online reviews, and unpredictable global events, travelers are bombarded with both […]

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20 Years in Advertising|Analytics|Branding|education|Marketing|Planning|Strategy

Digital Ecosystem Audits

Basically, a digital ecosystem is a bunch of technologies that work together to deliver information to your customers about your products and services. A […]

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20 Years in Advertising|Advertising|Branding|Planning|Strategy

The Art of Big-Picture Branding

“By failing to plan, you are preparing to fail.” Benjamin Franklin first uttered these pithy words back in 1790. A couple of centuries later, […]

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20 Years in Advertising|Advertising|Analytics|Audience Analysis|education|Marketing|Strategy

Navigating Audience Segmentation for Optimal Travel Marketing

Finding your tribe in the world of travel marketing is thrilling and a little overwhelming. How do you pinpoint that sweet spot audience that […]

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Advertising|Audience Analysis|Branding|Content Marketing|Marketing|Media Strategy|Strategy

Unforgettable Campaigns: The Power of Insight and Strategy

In the world of marketing, success isn’t just about throwing more money at Facebook ads or launching flashy campaigns. It’s about uncovering the essence […]

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Advertising|education|Marketing|Media Strategy|Strategy

When Competition Comes Into Your Market

When large competitors enter your market, what should you do?     It’s not if but when—at some point, you’ll have to face newcomers to […]

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Analytics|Marketing|Strategy

Why You Need Predictive Modeling in Marketing

WHAT IS PREDICTIVE MODELING For a few decades, accountability has been on the tip of tongues of every brand marketer and ad agency client. […]

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Audience Analysis|Media Strategy|Strategy

Is Your Brand Ready For Gen Z?

As marketers, we’re constantly adapting to stay ahead of consumer trends and analyzing audiences with purchase power and influence. Today, this means ensuring your […]

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Advertising|Social Media|Strategy

Is Clubhouse the Latest Marketing Platform?

Media folks are constantly scanning the horizon for the latest digital trends and platforms to apply to their client’s marketing and media strategy. Along […]

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Marketing|Media Strategy|Strategy

Marketing Competitive Analysis: What You’re Up Against

You’ve probably guessed from our writing that we strongly believe that strategy should drive marketing. For us, strategy is derived from opportunities or challenges […]

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Branding|Media Strategy|Strategy

Does Your Strategy Fit Your “Why?”

As media buyers, we’re tasked with buying time and space. Our clients trust our expertise and experience to guide their brands along a marketing […]

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