Digital for Dealerships: How To Go Beyond TV Commercials
Ads featuring local car dealerships are a dime a dozen during evening commercial breaks, and long gone are the days of decisions being made […]
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6 Ways to Help Your Target Customer Find Your Restaurant Online
It can take more than a year for a restaurateur to see a profit, and in that year, more restaurants are cropping up on […]
Improve Your Travel Bookings With These 5 Data-driven Tactics
Technology has completely transformed the way modern consumers plan for travel. Adventurous globetrotters have the option to take control of their travel plans through […]
Higher Ed, Lower Cost: How Roux Increased Conversions for Delgado Community College
The higher education landscape is more competitive than ever, especially with the introduction of virtual learning programs and online courses. In order to stay […]
5 Audience Insights That Optimize Your Marketing Efforts
The label “consumer” characterizes complex humans based on one particular aspect of their personality: what they consume. A more critical question for marketers is: […]
Voice Search: What Marketers Need to Know
The popularity of intelligent personal assistants like Siri and Alexa is growing. The growth of U.S. smart speaker ownership is projected to expand from […]
Digital Vendors: 5 Tips to Make Your Proposal Stand Out
Issuing a request for opportunity (RFO) is a vital step when planning a digital campaign, and its importance cannot be undervalued. The purpose of […]
How to Retarget and Convert Your Hospitality Prospects Online
What is retargeting? In a recent study, the tech company Fastbooking found that the average hotel website conversion rate is 2.2%. In other words, […]
HTTP Websites Have Security Risks – 4 Things You Should Know
For over 20 years, our team at Morgan & Co. has built digital journeys and delivered audiences to our clients’ websites. In our opinion, […]
Understanding PPC Metrics: Which Matter Most and Why?
The success of every digital advertising campaign is based on metrics in one way or another. There are numerous metrics marketing and advertising companies […]
Bring Delighted Sports Tourists Back for Another Round
Now more than ever, sports travel enthusiasts are lacing up their sneakers, packing their foam fingers and planning a trip down sports memory lane. […]
Optimizing Your Digital Campaign
So your digital media campaign is in full swing. Now, what? By taking an analytical, objective look at what is and isn’t working throughout […]