“That’s AI”: The New Red Flag in Marketing and What It Means for Brands in 2026
A recent viral post shared a funny exchange between a parent and their 9-year-old. Kids are now using the phrase “that’s AI” to mean: […]
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The Ideal Marketing + Communication Tech Stack for Tourism Marketers
In tourism marketing, the right combination of creativity, strategy, and technology can make all the difference between being a destination that’s discovered and one […]
Content Marketing: An alternative to standard digital ad units
If I were to ask you to list all the ways to use the internet to promote a brand’s offerings, I trust you could […]
Digital for Dealerships: How To Go Beyond TV Commercials
Ads featuring local car dealerships are a dime a dozen during evening commercial breaks, and long gone are the days of decisions being made […]
6 Ways to Help Your Target Customer Find Your Restaurant Online
It can take more than a year for a restaurateur to see a profit, and in that year, more restaurants are cropping up on […]
Improve Your Travel Bookings With These 5 Data-driven Tactics
Technology has completely transformed the way modern consumers plan for travel. Adventurous globetrotters have the option to take control of their travel plans through […]
5 Audience Insights That Optimize Your Marketing Efforts
The label “consumer” characterizes complex humans based on one particular aspect of their personality: what they consume. A more critical question for marketers is: […]
Voice Search: What Marketers Need to Know
The popularity of intelligent personal assistants like Siri and Alexa is growing. The growth of U.S. smart speaker ownership is projected to expand from […]
Digital Vendors: 5 Tips to Make Your Proposal Stand Out
Issuing a request for opportunity (RFO) is a vital step when planning a digital campaign, and its importance cannot be undervalued. The purpose of […]
How to Retarget and Convert Your Hospitality Prospects Online
What is retargeting? In a recent study, the tech company Fastbooking found that the average hotel website conversion rate is 2.2%. In other words, […]
HTTP Websites Have Security Risks – 4 Things You Should Know
For over 20 years, our team at Roux has built digital journeys and delivered audiences to our clients’ websites. In our opinion, having the […]
Understanding PPC Metrics: Which Matter Most and Why?
The success of every digital advertising campaign is based on metrics in one way or another. There are numerous metrics marketing and advertising companies […]