Expertise

Consumer

BUILDING AFFINITY THAT KEEPS THE CASH REGISTER RINGING.

Success in consumer advertising hinges upon understanding how a brand’s customers move through the decision process to the point of purchase. For the Roux team, that comes down to knowing a brand’s target audience and how to use media to get them to act.

To do this we use consumer insight and trends, advanced audience segmentation, SPINS data, ACV, and BDI/CDI to create effective media strategies that track sales and grow market share. Our results are strong. We have a proven record of exponentially increasing traffic and sales for our clients.

Strategy

Successful strategies are directed by a brand’s purpose and opportunity that exists within market space. Through our S.T.I.R. approach, Roux pinpoints those areas where a brand can secure positioning and connect with consumers who are seeking solutions to their needs.

Connection

Inundated with messages and ways to communicate, consumers have learned to navigate information to find exactly what they need. That moment of information acquisition is spelled out in the customer journey. That same journey is how Roux creates media strategies and channel plans, syncing a brand’s messaging with the consumer process that leads to a purchase.

RESULTS

To meet a brand’s needs, Roux places accountability on marketing to reveal how consumers heard about the brand, what motivated them to buy, and how to increase purchase or visitation frequency. That leads to analytics programs driven by metrics such as customer acquisition, sales and market share.

PAST PERFORMANCE FOR CONSUMER ADVERTISING CLIENTS INCLUDE:

167%
Increased site traffic by 167% in 4 months
95%
Increased relevancy 95% by using shopper specific audience targeting
3-4X
Achieved a CTR return of 3-4x above average and a low bounce rate (39%) through healthy targeted audience segments

Services

Marketing

Audience Segmentation
Media Strategy
Channel Plan
Media Planning & Buying
Digital Media
Optimization Multiplier
Analytics & Reporting
Account Management

Media Channels

Television
OTT/CTV/Streaming
Out-Of-Home
Radio, Streaming Audio
Print
Digital Display, Video
Social Media
SEM
E-Mail

If you’re in need of a unique media strategy to elevate your brand over the competition and clutter, team up with media people who know how your customers think and behave. We love helping brands get inside the customer’s head.

“I needed a media buying company that had the tools and expertise that would drive sales for the restaurants I represent. Just as important, I needed someone who really understood my brand and acted as a true partner. Morgan & Co. works with me on my objectives for each campaign and strategically designs a buy that is reflective of its unique set of goals. It’s never a one size fits all. No set it and forget it. They always listen to my needs and concerns and adjust along the way ensuring that best results are achieved.”

Nancy Jeansonne Directory of Marketing, Zea Rotisseries & Bar

“I cannot express enough the value Morgan & Co. brings to the table. They have helped make my goals a reality, in short order. In the two years I’ve been with Morgan & Co., my business has grown 400%. The biggest mistake a business could make would be NOT hire them. They simply deliver.”

Shelly Leeke Shelly Leeke Law Firm, South Carolina

“Morgan & Co. is constantly looking at how we can improve the delivery of our message and receive a better ROI for our budget. This characteristic, added to their experience and professionalism makes Morgan & Co. an essential part of our marketing team.”

Misty Shaw Louisiana Office of Tourism, Programs & Services

“When we began working with Morgan & Co., we were 70% traditional and 30% digital. They came in with a great study of who was visiting Baton Rouge, (and we decided) to swap that. It was so successful that in 2017, we revised our media plan and went 80% digital and 20% traditional. They are always open to ideas and suggestions, and really critical in helping us figure out those new directions that we need to take, while considering our concerns and needs as well.”

Karron Alford Director of Marketing & Technology, Visit Baton Rouge

“Morgan & Co. has done a great job of helping us analyze and understand our audiences, and look to us to clearly articulate what are the measurable goals and objectives that we have as an organization. They design strategies and tactics that support that from a digital or social perspective as well as traditional media.”

Christine Albert Vice President of Marketing, LCMC Health
20 Years in Advertising|Advertising|Marketing|Media Strategy|Technology

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