Expertise
Consumer
BUILDING AFFINITY THAT KEEPS THE CASH REGISTER RINGING.
Success in consumer advertising hinges upon understanding how a brand’s customers move through the decision process to the point of purchase. For the Roux team, that comes down to knowing a brand’s target audience and how to use media to get them to act.
To do this we use consumer insight and trends, advanced audience segmentation, SPINS data, ACV, and BDI/CDI to create effective media strategies that track sales and grow market share. Our results are strong. We have a proven record of exponentially increasing traffic and sales for our clients.
Strategy
Successful strategies are directed by a brand’s purpose and opportunity that exists within market space. Through our S.T.I.R. approach, Roux pinpoints those areas where a brand can secure positioning and connect with consumers who are seeking solutions to their needs.
Connection
Inundated with messages and ways to communicate, consumers have learned to navigate information to find exactly what they need. That moment of information acquisition is spelled out in the customer journey. That same journey is how Roux creates media strategies and channel plans, syncing a brand’s messaging with the consumer process that leads to a purchase.
RESULTS
To meet a brand’s needs, Roux places accountability on marketing to reveal how consumers heard about the brand, what motivated them to buy, and how to increase purchase or visitation frequency. That leads to analytics programs driven by metrics such as customer acquisition, sales and market share.
PAST PERFORMANCE FOR CONSUMER ADVERTISING CLIENTS INCLUDE:
Services
Marketing
Audience Segmentation
Media Strategy
Channel Plan
Media Planning & Buying
Digital Media
Optimization Multiplier
Analytics & Reporting
Account Management
Media Channels
Television
OTT/CTV/Streaming
Out-Of-Home
Radio, Streaming Audio
Print
Digital Display, Video
Social Media
SEM
E-Mail
If you’re in need of a unique media strategy to elevate your brand over the competition and clutter, team up with media people who know how your customers think and behave. We love helping brands get inside the customer’s head.
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