Media That Pays You Back: How to Measure Media Mix Performance and ROI
Most businesses can tell you how many people clicked, watched, or visited. Far fewer can tell you how many paying customers their media has produced. […]
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Why Paid, Owned, and Earned Media Need to Work Together
A paid ad may get someone’s attention, but your website determines whether they take the next step. A strong customer experience can generate a […]
What Is a Media Mix? A Guide to Building a Smarter Advertising Strategy
Your marketing reports show positive clicks, impressions, and reach. So why aren’t you seeing more customers? It might be your media mix. When you’re […]
Louisiana Travel Summit Takeaways: Audience, Storytelling, and Growing Trends in Tourism Marketing
Tourism professionals from across the state descended upon New Orleans for the Louisiana Travel Summit (AUG 18-20). With more than 400 attendees, the event […]
Two Marketing Assumptions That Get More Expensive As You Grow
The marketing that worked when a company was smaller may become less efficient as it scales. Customer acquisition costs can rise while competition is […]
Marketing Budget Strategy: How To Get Every Dollar To Drive Growth
Marketing leaders aren’t under pressure because they lack ideas. They’re under pressure because of higher revenue expectations, increasing customer acquisition costs, tighter budgets, and […]
Stop Funding Marketing That Isn’t Driving Revenue
According to the 2026 CMO Survey, 59% of marketing leaders report increasing pressure from CEOs and 56% report similar pressure from CFOs to prove […]
Stop Buying Media Like a Shopping List
Too many media plans read like a shopping list. “Let’s run billboards.” “Let’s add TV.” “Let’s throw in some Facebook ads.” Maybe a little […]
Why Growth Becomes Less Efficient for Consumer Brands
Consumer brands are under more pressure than ever to grow while protecting profitability. Revenue targets keep rising, competition keeps getting sharper, and leadership teams […]
Six Tests Every Media Proposal Should Pass
You receive media proposals every day promising more reach, more visibility, and more opportunities to grow. The presentation looks polished, the audience numbers sound […]
Why Media Planning Fails in Complex Organizations
Campaigns are running across multiple channels from teams and partners who are experienced at executing at a high level. The dashboards show strong engagement […]
THE MARKETING WINDOW HEALTHCARE PRACTICES CAN’T AFFORD TO IGNORE
The time between a patient’s first exposure to your healthcare brand and the moment they decide to book an appointment is far from empty […]