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7 MARKETING BOOSTS FOR 2025

As an advertising agency built for law firms, we act as financial advisors. A lot of our work is steering firms to get the […]

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Improve Your Law Firm’s Marketing via the Customer Journey

Marketing is used to modify or change a person’s behavior. To get someone to buy a specific product, eat at a particular restaurant, or […]

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Analytics|Audience Analysis|Buying|education|Marketing|Strategy

Improve Your Law Firm’s Marketing via the Customer Journey

Marketing is used to modify or change a person’s behavior. To get someone to buy a specific product, eat at a particular restaurant, or […]

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20 Years in Advertising|Advertising|Blog|Digital Advertising|Social Media

Gaining Traction On Social Media

As a society, we’ve become inseparable from our devices, and as consumers, we have expectations for the businesses we interact with on these devices. […]

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Blog

The Over/Under on Over-the-top (OTT) Advertising, Is it right for you?

The way people watch television is rapidly changing—every year the percentage of people “cutting the cord” on cable TV grows. As viewer behaviors shift, […]

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Case Study

Case Study – Leeke Law Firm

The Situation, Problems, & Opportunity  The Leeke Law Firm, a young firm with one principal and two attorneys, faced increasing challenges in an extremely […]

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The Mental and Mechanical Demands of Legal Marketing 

Mental Demands of Legal Marketing: Do you have the fortitude? A person doesn’t start or take control of a law firm without fortitude. The […]

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Agency News

Knack For Business Podcast: Top Reasons Marketing Strategies Fail

In this insightful podcast, I share the secrets behind crafting successfulcampaigns across a diverse range of industries – from legal and tourism tohealthcare. With […]

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Blog

Optimize Your Law Firm’s Advertising Spend

In today’s world, there are several routes to choose when deciding how to allocate your law firm’s annual marketing budget. From digital to social […]

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Agency News

Experience New Orleans Like a Local

Dear PILMMA Super Summit Attendees, Welcome to our city, New Orleans, from the Roux Advertising team! We’re thrilled that you’re here for PILMMA Super […]

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Blog

4 Great Ways to Use Visual Content for Social Media Success

Visual content plays a crucial role in enhancing the impact of social media within your law firm’s marketing strategy. It’s essential to understand that most users on social platforms are primarily seeking information on DIY projects, connecting with friends, or staying updated on the latest trends that affect their lives.

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20 Years in Advertising|Advertising|Marketing|Planning|Strategy|Tourism

Top Travel Marketing Tips & Trends For 2024

Marketing to travelers has never been tougher. With a plethora of shape-shifting trends, online reviews, and unpredictable global events, travelers are bombarded with both […]

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