Expertise
Legal
YOU PRACTICE LAW. WE DRIVE CASE VOLUME.
Driving growth for law firms comes down to one simple objective—getting more cases. But in a market flooded with competition, bringing in new qualified cases is often easier said than done. That’s where Roux comes in.
Since 1997, our team of legal marketing experts has been driving calls and increasing case volume with integrated strategies for law firms. We develop customized marketing plans specific to your firm, your practice areas, and your ideal clientele to deliver quality calls and increase monthly case volume.
Our role encompasses the development of effective brand positioning that aligns with the needs and perceptions of your target market, creating a memorable and positive association. It’s about owning a specific position in the consumer’s mind and ensuring your law firm is top of mind. A well-executed brand positioning strategy not only enhances brand recognition but also establishes a strong and lasting connection with customers that fosters loyalty and trust.
Advantages

Case Types
Motor Vehicle Accidents
Part art, part science, the right strategy establishes your firm’s brand and moves people to action—calling your law firm.
At Roux, our value lies in our ability to engage and convert motivated audiences into new clients for your law firm. We do this by developing campaigns that address the needs of your ideal clients and delivering your message to them through the media channels where data shows they spend their time—whether through digital, television, out-of-home, or non-traditional methods.
Personal Injury
The most competitive market sector in advertising.
And it’s dominated by large firms with deep pockets, this arena requires finely tuned marketing strategies to reach the audiences with creative messaging that has a compassionate voice. Our team of experts create bespoke campaigns with carefully considered creative that connects with these individuals and makes them seek your law office. When utilized across multiple platforms, these strategies produce qualified calls from all parts of the marketing funnel, keeping costs in check while motivating people to action.
Trucking Accidents
High-performing and saturated with competition.
For your firm to gain a competitive edge, you need a solid strategy that efficiently generates qualified calls—without breaking the bank or risking getting lost among the competition. With more than 27 years of experience in legal marketing, Roux develops effective campaigns that generate top-quality trucking/18-wheeler accident calls at an efficient cost.
Workers’ Compensation
Securing workers’ compensation cases can be a tough task
Most firms rely on advertising methods that simply do not align with their target audience. To attract and convert more of these cases, your strategy should convey value and provide the solutions clients are seeking. Brand awareness plays a significant role, but your law firm’s marketing strategy must engage through every stage of the customer journey. Roux aligns your messaging with clients’ emotions and positions your firm as the foremost authority on workers’ compensation legal representation.
Social Security Disability
The disability claims process is complex.
Clients who approach your firm may be overwhelmed and are seeking legal help as a last resort. These situations require your marketing to be empathetic and understanding toward the challenges of the process. The focus must be on customer service, expertise, and results, showing how your firm can support the pursuit of benefits for a very specific demographic.
Mass Tort
Hyper-focused strategies that drive very specific audience segments across the U.S. to action.
Whether product liability, medical device injuries, toxic contamination, or others, Roux’s marketing strategies operate with pinpoint accuracy to target those most willing to hire your law firm. From geographic market prioritization to creative production and landing page development, Roux can successfully conceptualize, execute, and manage mass tort campaigns for your law firm’s marketing needs.
Services

Strategy
Brand Position
Creative Design
Web Development
SEO
Competitor Analysis

Marketing
Media Buying
Digital
Production
Analytics
Account Management

Media Channels
Television
Out-Of-Home
Radio/Streaming Audio
Print
Digital Display
Geo-Fencing
Programmatic
Digital Video
OTT/CTV/Streaming
Social Media
Google Display
Paid Search
E-Mail











“As one of the largest television advertisers in America, with multiple offices throughout Louisiana, Mississippi and Alabama, we have a very complex media strategy. Eric and his team have executed this strategy flawlessly for many years with incredible results. My firm has continued to grow every year, and Eric is an integral part of my marketing strategy and success.”
“I cannot express enough the value Morgan & Co. brings to the table. They have helped make my goals a reality, in short order. In the two years I’ve been with Morgan & Co., my business has grown 400%. The biggest mistake a business could make would be NOT hire them. They simply deliver.”
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