Tourism professionals from across the state descended upon New Orleans for the Louisiana Travel Summit (AUG 18-20). With more than 400 attendees, the event […]
The marketing that worked when a company was smaller may become less efficient as it scales. Customer acquisition costs can rise while competition is […]
Marketing leaders aren’t under pressure because they lack ideas. They’re under pressure because of higher revenue expectations, increasing customer acquisition costs, tighter budgets, and […]
According to the 2026 CMO Survey, 59% of marketing leaders report increasing pressure from CEOs and 56% report similar pressure from CFOs to prove […]
Too many media plans read like a shopping list. “Let’s run billboards.” “Let’s add TV.” “Let’s throw in some Facebook ads.” Maybe a little […]
You receive media proposals every day promising more reach, more visibility, and more opportunities to grow. The presentation looks polished, the audience numbers sound […]
Campaigns are running across multiple channels from teams and partners who are experienced at executing at a high level. The dashboards show strong engagement […]
In 2025, a lot of marketing looked busy. Ads ran. Budgets grew. Content calendars stayed full. Paid search, social, streaming, outdoor, sponsorships, and “always-on” […]
Nobody wakes up excited to make a high-stakes decision. People start their day thinking about work, family, schedules, and getting through what is already […]
Travel has always been about movement, but today it’s just as much about intention. Modern travelers are no longer choosing destinations solely based on […]
Understanding what today’s travelers want is an essential first step. But insight alone isn’t enough. The destinations and brands that succeed are the ones […]
For years, marketers have been told that some media “can’t be measured.” TV builds awareness. Billboards drive familiarity. Social creates engagement. Search converts. The […]