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20 Years in Advertising|Advertising|Marketing|Media Strategy|Technology

Beyond the Buzz: Top 10 Ways AI Can Enhance Your Marketing

Artificial intelligence (AI) is reshaping industries across the board, including marketing. As a forward-thinking agency, we understand integrating AI can seem daunting, but rest […]

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Advertising|Audience Analysis|Branding|Content Marketing|Marketing|Media Strategy|Strategy

Unforgettable Campaigns: The Power of Insight and Strategy

In the world of marketing, success isn’t just about throwing more money at Facebook ads or launching flashy campaigns. It’s about uncovering the essence […]

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Advertising|education|Marketing|Media Strategy|Strategy

When Competition Comes Into Your Market

When large competitors enter your market, what should you do?     It’s not if but when—at some point, you’ll have to face newcomers to […]

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Advertising|Law|Media Strategy

Optimize Your Law Firm’s Advertising Spend

In today’s world, there are a number of routes to choose when deciding how to allocate your law firm’s annual marketing budget. From digital […]

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Audience Analysis|Media Strategy|Strategy

Is Your Brand Ready For Gen Z?

As marketers, we’re constantly adapting to stay ahead of consumer trends and analyzing audiences with purchase power and influence. Today, this means ensuring your […]

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Advertising|Law|Media Strategy

Strategic Planning for Law Firm Marketing

It’s no secret that the legal marketing field is crowded, therefore standing out among a sea of law firms is challenging. Marketing is one […]

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Marketing|Media Strategy|Strategy

Marketing Competitive Analysis: What You’re Up Against

You’ve probably guessed from our writing that we strongly believe that strategy should drive marketing. For us, strategy is derived from opportunities or challenges […]

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Audience Analysis|Marketing|Media Strategy|Planning

Customer Persona Breakdown

No matter how you spin it, good marketing strategies must have their audience at the forefront. Absent a clearly defined profile of future customers, […]

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Advertising|Marketing|Media Strategy

Reason #1: Work with Marketing Experts

Potential clients reach out to us most often for one primary reason: within their marketing efforts, they’re not sure what is making an impact […]

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Branding|Media Strategy|Strategy

Does Your Strategy Fit Your “Why?”

As media buyers, we’re tasked with buying time and space. Our clients trust our expertise and experience to guide their brands along a marketing […]

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Audience Analysis|Consumer Packaged Goods CPG|Digital Advertising|Media Strategy

CPG Case Study: Following Customer Journey to Results

When it comes to consumer packaged goods (CPG), brands are constantly fighting for space in the hearts, minds and shopping carts of consumers. With […]

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Advertising|Marketing|Media Strategy|Strategy

Optimizing Your Strategy to Maximize Results

After more than two decades in the marketing world, I’ve come to terms with the fact that some ideas work just as planned or […]

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