Insights

Law

Advertising|Law|Media Strategy

Optimize Your Law Firm’s Advertising Spend

In today’s world, there are a number of routes to choose when deciding how to allocate your law firm’s annual marketing budget. From digital […]

Read More
Advertising|Law|Media Strategy

Strategic Planning for Law Firm Marketing

It’s no secret that the legal marketing field is crowded, therefore standing out among a sea of law firms is challenging. Marketing is one […]

Read More
Audience Analysis|Law|Strategy

Who’s Most Likely To Call A Personal Injury Attorney?

Part of understanding which audience your law firm should target is knowing which types of people are more likely to call a personal injury […]

Read More
white law firm office overlooking a city
Audience Analysis|Law|Media Strategy

How to Choose the Right Media and Land More Cases for your Law Firm

It’s no secret that the legal field is crowded, and standing out among a sea of law firms is challenging. Without a consistent case […]

Read More
Law

Storytelling: A Powerful Tactic for Legal Marketing

Few people understand the power of a compelling story better than a lawyer. Whether you’re delivering a closing argument to a jury or negotiating […]

Read More
Law|Media Strategy

A Media Agency – A Law Firm’s Smartest Partner

If a law firm wants to stay ahead of the competition and grow, the right marketing is critical. Therefore, hiring the right media agency […]

Read More
Law|Strategy

How Law Firms Can Get the Most Out of Local Ad Campaigns

SEO marketing and online ad campaigns are highly competitive among law firms. The keywords can be costly, and visibility can be an arms race […]

Read More
Healthcare|Law|Strategy|Tourism

Make the Most of Customer Experience in Your Business’s Advertising

The key to your business’ success isn’t in advertising; it’s in how your business makes customers feel. A positive customer experience powerfully drives word-of-mouth […]

Read More
Law|Marketing|Technology

Artificial Intelligence: A New Frontier for Legal Marketers

If you haven’t begun to integrate AI into your law firm’s marketing strategy, make it a priority in the coming year. Despite all the […]

Read More
Law|Social Media

How Facebook’s News Feed Change Could Affect Your Social Media Marketing Strategy

Facebook’s news feed has evolved to promote more content that creates meaningful engagement and interactions among users. This means law firms and other businesses […]

Read More
Analytics|Law|Marketing

How to Lower Your Law Firm’s Cost Per Case (Checklist Included)

Most law firms strive to know and lower their cost per case (CPC), which is the cost a firm spends to sign a new […]

Read More
Law|Marketing

First Steps in Building Your Law Firm’s Online Marketing Plan

When it’s time to create or revise your law firm’s online marketing plan, there are many important considerations to make. Sometimes it’s easy to […]

Read More