Artificial Intelligence: A New Frontier for Legal Marketers
If you haven’t begun to integrate AI into your law firm’s marketing strategy, make it a priority in the coming year. Despite all the […]
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Reduce Your Hotel’s Cost Per Booking
Reduce cost per booking by 50% with smart media strategies and advanced analytics. Two of the most critical stats for hotel marketers is how […]
Voice Search: What Marketers Need to Know
The popularity of intelligent personal assistants like Siri and Alexa is growing. The growth of U.S. smart speaker ownership is projected to expand from […]
Is OTT Right For Your Media Strategy?
What is OTT and can it help promote my brand to my customers? There has been a lot of curiosity surrounding advertising on video […]
Digital Vendors: 5 Tips to Make Your Proposal Stand Out
Issuing a request for opportunity (RFO) is a vital step when planning a digital campaign, and its importance cannot be undervalued. The purpose of […]
How to Retarget and Convert Your Hospitality Prospects Online
What is retargeting? In a recent study, the tech company Fastbooking found that the average hotel website conversion rate is 2.2%. In other words, […]
HTTP Websites Have Security Risks – 4 Things You Should Know
For over 20 years, our team at Roux has built digital journeys and delivered audiences to our clients’ websites. In our opinion, having the […]
The Importance of Video in Nonprofit Marketing
There are currently more than 1.5 million nonprofits registered in the U.S., and that number is rapidly increasing with each passing year. With every […]
Integrating Influencer Marketing Into Your Tourism Campaign
What is influencer marketing? According to the Federal Trade Commission’s strict definition, influencer marketing is a form of paid endorsement. The influencer is an […]
How the Audio World of Siri and Alexa Is Reshaping Marketing Strategies
Consumers today engage with content in ways that was unheard of even a decade ago. With the majority of the population using some sort […]
Understanding PPC Metrics: Which Matter Most and Why?
The success of every digital advertising campaign is based on metrics in one way or another. There are numerous metrics marketing and advertising companies […]
Tips for Leveraging Visual Content in Your Tourism Marketing Strategy
Some things simply can’t be put into words. When it comes to hospitality and tourism, visual content is a necessity to capture the interest […]