Tag

digital marketing

Digital Advertising|Media Strategy|Planning

LinkedIn Marketing Efforts Maximized

Given that more people are on the hunt for a job these days and businesses are looking for creative ways to increase brand awareness […]

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Marketing|Strategy

Retail Trends: 2020’s Holiday Season Marketing Trends

As we draw closer to the end of the year, brands are readying their holiday campaigns, looking to draw attention from eager shoppers with […]

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Advertising|Strategy|Television

Why YouTube is a Powerhouse for Advertisers

It is an understatement to say that YouTube has gained more popularity in the last few months. And where there are consumers, advertisers are […]

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Analytics|Media Strategy|Technology

Maximizing Data from Web Analytics

If you’ve followed along with our blog, you’re familiar with how much we rely on data. It informs media strategy, tells us who your […]

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Advertising|Strategy

The Power Of SEO

Depending on search engines have become a part of our everyday lives. Realistically, how many times do you use Google each week? From looking […]

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Digital Advertising|Social Media

Introducing Instagram Reels

As you’ve spent the last 5 months at home with your kids, you have surely seen the TikTok viral dances and lip sync challenges, […]

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Buying|Digital Advertising|Television

Is Connected TV In The Right Spot On Your Media Plan?

These days, the overwhelming majority of people have an internet-connected device in their home, ranging from Smart TV’s, Apple TV’s, devices like FireTV Stick, […]

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Media Strategy|Planning|Technology

Cross-Channel Strategy

One of the biggest tasks a marketer is faced with is creating a seamless communication experience between their product’s message and their desired audience. […]

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Analytics|Planning|Technology

Overcome the WFH Impact on IP Address Targeting

Today’s hyper-focused audience segmentation, combined with client audiences that are highly specialized (e.g.: a title or role), has led to yet another evolution in […]

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Automotive|Digital Advertising|Media Strategy

Auto Marketing: Making the Digital Shift

With in-person sales limited across the board, the automotive industry has taken one of the hardest hits throughout our current economic challenge. As car […]

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Analytics|Media Strategy

The Crystal Ball of Digital Marketing

What if I told you there is a crystal ball for how your digital marketing will perform? A way to look into the future […]

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Content Marketing|Media Strategy|Political Advertising|Strategy

Content Marketing: An alternative to standard digital ad units

If I were to ask you to list all the ways to use the internet to promote a brand’s offerings, I trust you could […]

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