Tag

digital marketing

Digital Advertising

What Marketers Need to Know About the EU’s General Data Protection Regulation

In light of the Cambridge Analytica/Facebook privacy scandal this year, many organizations and countries are shifting efforts into high gear to hold entities responsible […]

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Advertising|Digital Advertising|Political Advertising

5 Key Points About Facebook’s New Political Advertising Policy

Facebook has become a popular and successful platform for many brands, and the political world has taken notice. But like many digital platforms of […]

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Advertising|Social Media|Technology|Tourism

The Effects of Social Media on Tourism Marketing

Social media has evolved to the point where companies have significantly altered their online marketing strategy. With the vast majority of the population using […]

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Advertising|Digital Advertising|Marketing|Media Strategy

Optimizing Your Digital Campaign

So your digital media campaign is in full swing. Now, what? By taking an analytical, objective look at what is and isn’t working throughout […]

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Digital Advertising|Millennial|Television

YouTube Targets Millennials by Offering an Inexpensive Alternative to Cable

YouTube recently released its new Internet-based live TV app for $39.99 per month that allows viewers to watch network TV live on their laptop, […]

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Law|Social Media

How Facebook’s News Feed Change Could Affect Your Social Media Marketing Strategy

Facebook’s news feed has evolved to promote more content that creates meaningful engagement and interactions among users. This means law firms and other businesses […]

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Healthcare|Marketing|Strategy

5 Hospital Marketing Trends to Look for in 2018

Marketing trends come and go in any industry, but it’s still important to stay on top of them so you don’t fall behind the […]

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Law|Marketing

First Steps in Building Your Law Firm’s Online Marketing Plan

When it’s time to create or revise your law firm’s online marketing plan, there are many important considerations to make. Sometimes it’s easy to […]

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Technology

The Fall of the CES – And the Rise of Senseless Technology

The Consumer Electronics Show (CES) has come and gone. Presented by the Consumer Technology Association, CES is a place where all the brilliant minds […]

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marketing attribution blog image morgan and co
Analytics|Audience Analysis|Marketing

Tracing the Path from Ad to Purchase (Marketing Attribution Case Study)

Marketing attribution is a term certainly more recognizable now with the growth of “big data” and marketing analytics tools. It is the ability to […]

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Blog|Branding|Strategy

4 Tips to Create an Impactful Thank You Page

Thank you. Those two words conjure up all kinds of positive emotions. Showing appreciation comes in many forms, from the thank you note to […]

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Advertising|Digital Advertising

The Year of Mobile Has Arrived

It seems like for the past five years the industry has been saying, “it’s the year of mobile!” Well, it might finally be here. […]

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