Insights

Marketing

Analytics|Audience Analysis|Buying|education|Marketing|Strategy

Improve Your Law Firm’s Marketing via the Customer Journey

Marketing is used to modify or change a person’s behavior. To get someone to buy a specific product, eat at a particular restaurant, or […]

Read More
20 Years in Advertising|Advertising|Marketing|Planning|Strategy|Tourism

Top Travel Marketing Tips & Trends For 2024

Marketing to travelers has never been tougher. With a plethora of shape-shifting trends, online reviews, and unpredictable global events, travelers are bombarded with both […]

Read More
20 Years in Advertising|Analytics|Branding|education|Marketing|Planning|Strategy

Digital Ecosystem Audits

Basically, a digital ecosystem is a bunch of technologies that work together to deliver information to your customers about your products and services. A […]

Read More
20 Years in Advertising|Advertising|Marketing|Media Strategy|Technology

Beyond the Buzz: Top 10 Ways AI Can Enhance Your Marketing

Artificial intelligence (AI) is reshaping industries across the board, including marketing. As a forward-thinking agency, we understand integrating AI can seem daunting, but rest […]

Read More
20 Years in Advertising|Advertising|Analytics|Audience Analysis|education|Marketing|Strategy

Navigating Audience Segmentation for Optimal Travel Marketing

Finding your tribe in the world of travel marketing is thrilling and a little overwhelming. How do you pinpoint that sweet spot audience that […]

Read More
Advertising|Audience Analysis|Branding|Content Marketing|Marketing|Media Strategy|Strategy

Unforgettable Campaigns: The Power of Insight and Strategy

In the world of marketing, success isn’t just about throwing more money at Facebook ads or launching flashy campaigns. It’s about uncovering the essence […]

Read More
Advertising|education|Marketing|Media Strategy|Strategy

When Competition Comes Into Your Market

When large competitors enter your market, what should you do?     It’s not if but when—at some point, you’ll have to face newcomers to […]

Read More
Branding|education|Marketing|Planning

Get Your Marketing Started

A common question I get—especially from small and mid-sized law firms—is how to get started with a marketing campaign. “Should we run ads on […]

Read More
Analytics|Marketing|Strategy

Why You Need Predictive Modeling in Marketing

WHAT IS PREDICTIVE MODELING For a few decades, accountability has been on the tip of tongues of every brand marketer and ad agency client. […]

Read More
Digital Advertising|Marketing

Trends From The PPC Media World

Trends in the marketing world are shifting faster than ever, due to abrupt changes from the pandemic to privacy restrictions to innovations in digital […]

Read More
Marketing|Media Strategy|Strategy

Marketing Competitive Analysis: What You’re Up Against

You’ve probably guessed from our writing that we strongly believe that strategy should drive marketing. For us, strategy is derived from opportunities or challenges […]

Read More
Audience Analysis|Marketing|Media Strategy|Planning

Customer Persona Breakdown

No matter how you spin it, good marketing strategies must have their audience at the forefront. Absent a clearly defined profile of future customers, […]

Read More