Expertise

Tourism & Hospitality

MOVING TRAVELERS To Destinations.

Connecting with travelers is more competitive than ever, and we get it. Our experience working with tourism marketers, major Destination Marketing Organizations (DMOs), hotel properties, and restaurant groups has armed us with an innate understanding of the travel and hospitality seeker’s frame of mind. Our strategic approach gets us into the psyche of what travelers want and how they make decisions. You need to capture interest and increase bookings and reservations. We can make that happen.

Our customized, full-funnel, trackable media plans reach your destination’s ideal traveler wherever they are in their booking journey and with full visibility into how your dollars perform.

Strategy

Your brand stands for something very specific and delivers a unique experience. It is that distinction travelers, hotel guest and diners are seeking. Our strategy pairs highly interested audience segments with tourism and hospitality brands that fulfill needs, create memories and make an indelible mark on lives.

Every destination strives to tell a meaningful story to its visitors. Whether it’s a beach retreat, a bustling city escape, or a culinary adventure, we know that today’s travelers seek experiences that resonate. Our strategic guidance bridges the gap between your audience and your destination by providing informed, customized media plans designed to perform.

Connection

Understanding the customer journey and how media shapes people and decisions is the path to bringing brands and audiences together. Throughout that journey, it’s media’s job to make that connection and grow brand awareness (affinity) and conversion (purchasing). Leveraging the value and role each channel plays is central to our media planning and buying success.

Travel decisions are journeys in themselves, and understanding how people explore, dream, and decide is key to forging meaningful connections. At every research-driven touchpoint, we craft strategies that maximize the value of each channel, ensuring every ad, post, and campaign serves its planned purpose—bringing travelers closer to your destination.

RESULTS

Brand promotion must support the business strategy. Grow awareness and convert travelers, and do so within the parameters of a successful business model. The Roux Experience is led by bottom line analytics, those accountable to customer value, acquisition cost, and profit.

We know that true success means measurable result—so we ensure every media dollar spent contributes to your destination. From attracting new travelers to maximizing lifetime value, we leverage advanced analytics to track performance, optimize campaigns, and deliver on your destination’s goals. It’s data-driven decision-making, with a focus on making your brand thrive.

RECENT SUCCESS INCLUDES:

50%
Reducing a hotel’s booking acquisition costs over 50% from the previous year, while achieving a new benchmark for paid display ads
200%
Generating a 200% ROI in room bookings from media spend for a privately held hotel property
147%
Reducing a major DMO’s Cost Per Click by 78% while increasing the Click Thru Rate 147% in 12 months
2,242%
Driving a 2,242% ROI through media placement for a major DMO with $9,482 spent to generate an estimated $222,166 in hotel booking revenue

Services

Marketing

Audience Segmentation
Media Strategy
Channel Plan
Media Planning & Buying
Digital Media
Optimization Multiplier
Analytics & Reporting
Account Management

Media Channels

Television
OTT/CTV/Streaming
Out-Of-Home
Radio, Streaming Audio
Print
Digital Display, Video
Social Media
SEM
E-Mail

“I needed a media buying company that had the tools and expertise that would drive sales for the restaurants I represent. Just as important, I needed someone who really understood my brand and acted as a true partner. Morgan & Co. works with me on my objectives for each campaign and strategically designs a buy that is reflective of its unique set of goals. It’s never a one size fits all. No set it and forget it. They always listen to my needs and concerns and adjust along the way ensuring that best results are achieved.”

Nancy Jeansonne Directory of Marketing, Zea Rotisseries & Bar

“I cannot express enough the value Morgan & Co. brings to the table. They have helped make my goals a reality, in short order. In the two years I’ve been with Morgan & Co., my business has grown 400%. The biggest mistake a business could make would be NOT hire them. They simply deliver.”

Shelly Leeke Shelly Leeke Law Firm, South Carolina

“Morgan & Co. is constantly looking at how we can improve the delivery of our message and receive a better ROI for our budget. This characteristic, added to their experience and professionalism makes Morgan & Co. an essential part of our marketing team.”

Misty Shaw Louisiana Office of Tourism, Programs & Services

“When we began working with Morgan & Co., we were 70% traditional and 30% digital. They came in with a great study of who was visiting Baton Rouge, (and we decided) to swap that. It was so successful that in 2017, we revised our media plan and went 80% digital and 20% traditional. They are always open to ideas and suggestions, and really critical in helping us figure out those new directions that we need to take, while considering our concerns and needs as well.”

Karron Alford Director of Marketing & Technology, Visit Baton Rouge

“Morgan & Co. has done a great job of helping us analyze and understand our audiences, and look to us to clearly articulate what are the measurable goals and objectives that we have as an organization. They design strategies and tactics that support that from a digital or social perspective as well as traditional media.”

Christine Albert Vice President of Marketing, LCMC Health
20 Years in Advertising|Advertising|Marketing|Planning|Strategy|Tourism

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