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Analytics|Audience Analysis|Buying|education|Marketing|Strategy

Improve Your Law Firm’s Marketing via the Customer Journey

Marketing is used to modify or change a person’s behavior. To get someone to buy a specific product, eat at a particular restaurant, or […]

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20 Years in Advertising|Analytics|Branding|education|Marketing|Planning|Strategy

Digital Ecosystem Audits

Basically, a digital ecosystem is a bunch of technologies that work together to deliver information to your customers about your products and services. A […]

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20 Years in Advertising|Advertising|Analytics|Audience Analysis|education|Marketing|Strategy

Navigating Audience Segmentation for Optimal Travel Marketing

Finding your tribe in the world of travel marketing is thrilling and a little overwhelming. How do you pinpoint that sweet spot audience that […]

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Analytics|Marketing|Strategy

Why You Need Predictive Modeling in Marketing

WHAT IS PREDICTIVE MODELING For a few decades, accountability has been on the tip of tongues of every brand marketer and ad agency client. […]

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Analytics|Media Strategy|Technology

Maximizing Data from Web Analytics

If you’ve followed along with our blog, you’re familiar with how much we rely on data. It informs media strategy, tells us who your […]

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Analytics|Media Strategy

Data: Knowing What To Focus On

Rishad Tobaccowala, Chief Growth Officer at advertising behemoth Publicis Group, has said “data is available on a much more real-time, granular, and unified basis […]

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Advertising|Analytics|Audience Analysis|Planning|Strategy

Audience Data Enrichment via Location

Geolocation is not only about pinpointing potential customers on a map and delivering them relevant content. It can be used as a research tool, […]

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Analytics|Planning|Technology

Overcome the WFH Impact on IP Address Targeting

Today’s hyper-focused audience segmentation, combined with client audiences that are highly specialized (e.g.: a title or role), has led to yet another evolution in […]

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Analytics|Audience Analysis|Strategy

Two Areas of Marketing Every Brand Should Be Asking About

The definition of a media agency has changed dramatically over the last few decades, and no longer is media planning and buying the sole […]

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Analytics|Planning|Strategy

Four Ways To Hone Your Analytics & Attribution Systems

As a marketer, the biggest challenge you have is quantifying your return on investment (ROI). Afterall, your company is spending large sums of money […]

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Analytics|Media Strategy

The Crystal Ball of Digital Marketing

What if I told you there is a crystal ball for how your digital marketing will perform? A way to look into the future […]

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Are You Measuring The Right Metrics At The Right Stage?
Advertising|Analytics|Strategy

Are You Measuring The Right Metrics At The Right Stage?

The foundation of a successful media strategy is data. Specifically, it is the ability to look at quantitative information related to the actions within […]

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