KPIs (Key Performance Indicators) are the caped crusaders of the business world, guiding companies towards success one data point at a time. There are thousands of potential KPIs businesses can track to monitor performance, including hundreds tailored specifically to law firms.
Basically, a digital ecosystem is a bunch of technologies that work together to deliver information to your customers about your products and services. A […]
Finding your tribe in the world of travel marketing is thrilling and a little overwhelming. How do you pinpoint that sweet spot audience that […]
WHAT IS PREDICTIVE MODELING For a few decades, accountability has been on the tip of tongues of every brand marketer and ad agency client. […]
If you’ve followed along with our blog, you’re familiar with how much we rely on data. It informs media strategy, tells us who your […]
Rishad Tobaccowala, Chief Growth Officer at advertising behemoth Publicis Group, has said “data is available on a much more real-time, granular, and unified basis […]
Geolocation is not only about pinpointing potential customers on a map and delivering them relevant content. It can be used as a research tool, […]
Today’s hyper-focused audience segmentation, combined with client audiences that are highly specialized (e.g.: a title or role), has led to yet another evolution in […]
The definition of a media agency has changed dramatically over the last few decades, and no longer is media planning and buying the sole […]
As a marketer, the biggest challenge you have is quantifying your return on investment (ROI). Afterall, your company is spending large sums of money […]
What if I told you there is a crystal ball for how your digital marketing will perform? A way to look into the future […]
The foundation of a successful media strategy is data. Specifically, it is the ability to look at quantitative information related to the actions within […]