Changes In Consumer Media, Brought To You By COVID-19
As a father and a business owner, what COVID-19 has done to life is nothing short of amazing. Like many people, my wife and […]
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Automotive Marketing For Today’s World
Auto dealerships have a wide range of skills under one roof, from customer service, product knowledge, negotiation abilities and more, but they’re rarely ALSO […]
What Does The Future Look Like With 5G?
It’s challenging to scroll through your favorite marketing website or daily e-newsletters without coming across the topic of 5G. Many refer to it as […]
Connecting The Value Of Social Media Marketing To Potential Travelers.
With rapid changes in today’s travel industry, marketers need to move faster and more strategically to reach new and existing customers. In the travel […]
Is OTT advertising a good fit for your business?
American businesses spend more than $70B annually on television advertising. Less than 5% of that spend goes to over-the-top (OTT) advertising, according to a […]
Digital for Dealerships: How To Go Beyond TV Commercials
Ads featuring local car dealerships are a dime a dozen during evening commercial breaks, and long gone are the days of decisions being made […]
How Casinos Are Attracting a New Generation of Gamblers
Casino floor gamblers are aging out. In April 2019, Spectrum Gaming Group prepared their Comprehensive Gaming Industry Analysis for the State of Louisiana. One […]
An Ad Isn’t Enough: Why Your Social Media Content Should Complement Your Digital Ad Strategy
The world of digital advertising changes rapidly. Every day there are new technologies and opportunities that enhance how brands speak and interact with target […]
6 Ways to Help Your Target Customer Find Your Restaurant Online
It can take more than a year for a restaurateur to see a profit, and in that year, more restaurants are cropping up on […]
Improve Your Travel Bookings With These 5 Data-driven Tactics
Technology has completely transformed the way modern consumers plan for travel. Adventurous globetrotters have the option to take control of their travel plans through […]
Customers’ car-buying journey in today’s digital world
In marketing, the buyer’s journey encompasses the steps a consumer takes leading up to a purchase. Each stage of the buyer’s journey constitutes different […]
Video: A Trust-Building Tool for Healthcare Marketers
The healthcare industry is highly competitive, especially when it comes to gaining online visibility. Consumers are inundated with articles from healthcare websites like WebMD, […]