Insights

Video

Content Marketing|Strategy|Video

The Ongoing Rise of Video Marketing

Video marketing is no longer a medium of the future, only available to those with large marketing budgets. This method of communicating has taken […]

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Strategy|Uncategorized|Video

Video: A Trust-Building Tool for Healthcare Marketers

The healthcare industry is highly competitive, especially when it comes to gaining online visibility. Consumers are inundated with articles from healthcare websites like WebMD, […]

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Advertising|Analytics|Media Strategy|Video

Using Analytics to Optimize Your Campaign and Improve ROI

Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that […]

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Advertising|Audience Analysis|Strategy|Video

Using Psychographics to Successfully Target Your Audience

Media planning and buying was originally built on demographics. Buys were rooted in specific audiences, like “Adults ages 25-54” or “Women ages 18+.” Although […]

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