Advertising

We’d all like to believe we make important decisions using logic, but even this belief tells a story about emotion. In our society, we […]

While social media platforms offer some fun opportunities to connect with diners, you don’t own those platforms. How well your promotions fare depends on […]

Roux turns 23 this year. Although it’s not exactly an exciting or memorable milestone in theory, it’s what’s behind it that matters most. The […]

If you look at my bio, you’ll see that I have degrees from both Loyola University and Tulane University. I hold both schools in […]

In a fiercely competitive market space, financial service providers must spend money across many marketing channels. Whether you’re a traditional financial business that’s been […]

Brands strive to build strong relationships with their customers, through the in-store experience, in the digital world, and through post-sales follow up. A powerful […]

With national TV ad sales on pace to fall 2% or more each year through 2022 (according to Magna research), and younger audiences flocking […]

Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that […]

Media planning and buying was originally built on demographics. Buys were rooted in specific audiences, like “Adults ages 25-54” or “Women ages 18+.” Although […]

Issuing a request for opportunity (RFO) is a vital step when planning a digital campaign, and its importance cannot be undervalued. The purpose of […]

Despite a growing global concern with data collection, a third of Americans say they’re happy to trade their personal data for more personalized online […]

What is retargeting? In a recent study, the tech company Fastbooking found that the average hotel website conversion rate is 2.2%. In other words, […]