Insights

20 Years in Advertising

20 Years in Advertising|Advertising|Blog|Digital Advertising|Social Media

Gaining Traction On Social Media

As a society, we’ve become inseparable from our devices, and as consumers, we have expectations for the businesses we interact with on these devices. […]

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20 Years in Advertising|Advertising|Marketing|Planning|Strategy|Tourism

Top Travel Marketing Tips & Trends For 2024

Marketing to travelers has never been tougher. With a plethora of shape-shifting trends, online reviews, and unpredictable global events, travelers are bombarded with both […]

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20 Years in Advertising|Analytics|Branding|education|Marketing|Planning|Strategy

Digital Ecosystem Audits

Basically, a digital ecosystem is a bunch of technologies that work together to deliver information to your customers about your products and services. A […]

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20 Years in Advertising|Advertising|Branding|Planning|Strategy

The Art of Big-Picture Branding

“By failing to plan, you are preparing to fail.” Benjamin Franklin first uttered these pithy words back in 1790. A couple of centuries later, […]

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20 Years in Advertising|Advertising|Marketing|Media Strategy|Technology

Beyond the Buzz: Top 10 Ways AI Can Enhance Your Marketing

Artificial intelligence (AI) is reshaping industries across the board, including marketing. As a forward-thinking agency, we understand integrating AI can seem daunting, but rest […]

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20 Years in Advertising|Advertising|Analytics|Audience Analysis|education|Marketing|Strategy

Navigating Audience Segmentation for Optimal Travel Marketing

Finding your tribe in the world of travel marketing is thrilling and a little overwhelming. How do you pinpoint that sweet spot audience that […]

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20 Years in Advertising|Advertising|Uncategorized

The 3 P’s – What’s New At Roux

Roux turns 23 this year. Although it’s not exactly an exciting or memorable milestone in theory, it’s what’s behind it that matters most. The […]

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20 Years in Advertising|Advertising|Marketing

Reflecting on 20 Years in Advertising in New Orleans

Each year around this time I have to reflect on a milestone. September marks our founding, back in 1997. So this year is extra […]

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20 Years in Advertising|Advertising|Tourism

20 Years in Advertising: Karron Alford, Visit Baton Rouge

Helping Louisiana’s Capital Reach New Audiences When was the last time you booked a trip? Was it with your family? A group of close […]

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20 Years in Advertising|Advertising|Healthcare|Planning

20 Years in Advertising: Candice Marti, LPHI

Have you ever seen one of those large banners plastered across the side of a building and wondered how it got there? Well, in […]

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20 Years in Advertising|Advertising|Law

20 Years in Advertising: Shelly Leeke, Shelly Leeke Law Firm, LLC

When Shelly Leeke decided to make the move from New Orleans to Charleston, it was a smooth transition. If New Orleans had a beloved […]

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20 Years in Advertising|Healthcare

20 Years in Advertising: Christine Albert, LCMC Health

  2017 marks Morgan & Co.’s 20th anniversary as an advertising agency in New Orleans. In celebration of this occasion, we sat down with […]

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