Insights

Branding

20 Years in Advertising|Analytics|Branding|education|Marketing|Planning|Strategy

Digital Ecosystem Audits

Basically, a digital ecosystem is a bunch of technologies that work together to deliver information to your customers about your products and services. A […]

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20 Years in Advertising|Advertising|Branding|Planning|Strategy

The Art of Big-Picture Branding

“By failing to plan, you are preparing to fail.” Benjamin Franklin first uttered these pithy words back in 1790. A couple of centuries later, […]

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Advertising|Audience Analysis|Branding|Content Marketing|Marketing|Media Strategy|Strategy

Unforgettable Campaigns: The Power of Insight and Strategy

In the world of marketing, success isn’t just about throwing more money at Facebook ads or launching flashy campaigns. It’s about uncovering the essence […]

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Branding|education|Marketing|Planning

Get Your Marketing Started

A common question I get—especially from small and mid-sized law firms—is how to get started with a marketing campaign. “Should we run ads on […]

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Branding|Media Strategy|Strategy

Does Your Strategy Fit Your “Why?”

As media buyers, we’re tasked with buying time and space. Our clients trust our expertise and experience to guide their brands along a marketing […]

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Advertising|Branding|Marketing

Engaging Employees in Your Brand

An integrated marketing strategy goes so much deeper than just billboards and banner ads – the brand’s mission and values need to be felt […]

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LCMC Health Purpose Driven Brand
Branding|Healthcare|Strategy

The Pandemic Playbook: Brand strategy in the time of COVID-19

COVID-19 has upended life as we know it on every level, for every person in our communities and around the world. With no clear […]

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Branding|Digital Advertising|Social Media

3 Brand-Building Best Practices from a Facebook Marketing Partner

As a Facebook Marketing Partner, the Roux team is a member of a global community of specialists known for excellent service and technical skills. […]

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Advertising|Branding|Healthcare|Media Strategy

Building a Connection: How Roux United a Brand with a Non-Traditional Campaign

Launching a new brand and identity for a well-known organization is never simple or easy. Recently, the team at Roux played a major role […]

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Branding|Digital Advertising

HTTP Websites Have Security Risks – 4 Things You Should Know

For over 20 years, our team at Roux has built digital journeys and delivered audiences to our clients’ websites. In our opinion, having the […]

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Branding|Digital Advertising|Marketing|Strategy|Technology

Using Accountability Based Metrics to Drive Your Marketing Strategy

THE CHALLENGE Within many industries, the role of the brand is to promote awareness and interest in the product, while letting entities down the […]

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new orleans streetcar passes in front of Morgan & Co. Advertising agency
Branding|Planning|Tourism

New Orleans Turns 300! What It Means To Me

For the last year and a half, I’ve sat on the New Orleans Tricentennial Media and Branding Committee. We have been discussing the many events planned […]

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