Healthcare

In 2025, a lot of marketing looked busy. Ads ran. Budgets grew. Content calendars stayed full. Paid search, social, streaming, outdoor, sponsorships, and “always-on” […]

Nobody wakes up excited to make a high-stakes decision. People start their day thinking about work, family, schedules, and getting through what is already […]

In Part I of this series, we discussed how healthcare isn’t just difficult, it’s a completely different beast than marketing any other industry. As […]

If you’re a marketing director at a healthcare system or hospital, you already know the truth: healthcare marketing isn’t just difficult, it’s a completely […]

Healthcare marketing is constantly changing. Although you’re probably doing many things right, sometimes it helps to survey your marketing landscape for possible mistakes. Fortunately, […]

Healthcare marketers have large quantities of data at their disposal, as well as nuanced insights about customer demographics and psychographics, and strategies for increasing […]

Almost overnight, the state of the world has quickly changed right before our eyes. Along with seeking news from our typical sources, we’ve been […]

Long gone are the days of hospitals and health systems relying solely on mailers or running a small television campaign to claim market share. […]

When protected health information (PHI) is made public, a consumer’s most valuable asset – their identity – becomes vulnerable.  The privacy rule of the […]

Launching a new brand and identity for a well-known organization is never simple or easy. Recently, the team at Roux played a major role […]

The key to your business’ success isn’t in advertising; it’s in how your business makes customers feel. A positive customer experience powerfully drives word-of-mouth […]

Instinct may tell you that the era of television advertising has been replaced by digital marketing, but TV still offers a lucrative venue for […]