The Pandemic Playbook: Brand strategy in the time of COVID-19
COVID-19 has upended life as we know it on every level, for every person in our communities and around the world. With no clear […]
COVID-19 has upended life as we know it on every level, for every person in our communities and around the world. With no clear […]
Almost overnight, the state of the world has quickly changed right before our eyes. Along with seeking news from our typical sources, we’ve been […]
Long gone are the days of hospitals and health systems relying solely on mailers or running a small television campaign to claim market share. […]
When protected health information (PHI) is made public, a consumer’s most valuable asset – their identity – becomes vulnerable. The privacy rule of the […]
Healthcare marketing is constantly changing. Although you’re probably doing many things right, sometimes it helps to survey your marketing landscape for possible mistakes. Fortunately, […]
Launching a new brand and identity for a well-known organization is never simple or easy. Recently, the team at Roux played a major role […]
Healthcare marketers have large quantities of data at their disposal, as well as nuanced insights about customer demographics and psychographics, and strategies for increasing […]
The key to your business’ success isn’t in advertising; it’s in how your business makes customers feel. A positive customer experience powerfully drives word-of-mouth […]
Instinct may tell you that the era of television advertising has been replaced by digital marketing, but TV still offers a lucrative venue for […]
As baby boomers age, the number of caregivers will continue to increase. It is estimated that caregivers are expected to exceed 45 million by […]
Most companies in the healthcare industry understand the importance of building their brand. But many also struggle to build it. The best media agencies […]
Marketing trends come and go in any industry, but it’s still important to stay on top of them so you don’t fall behind the […]