Insights

Healthcare

LCMC Health Purpose Driven Brand
Branding|Healthcare|Strategy

The Pandemic Playbook: Brand strategy in the time of COVID-19

COVID-19 has upended life as we know it on every level, for every person in our communities and around the world. With no clear […]

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Advertising|Healthcare|Strategy

How To Refocus Your Healthcare Strategy 

Almost overnight, the state of the world has quickly changed right before our eyes. Along with seeking news from our typical sources, we’ve been […]

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Healthcare|Marketing|Media Strategy

Manage The Perfect Healthcare Media Campaign.

Long gone are the days of hospitals and health systems relying solely on mailers or running a small television campaign to claim market share. […]

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Healthcare|Marketing

How Healthcare Marketers Can Avoid HIPAA Violations

When protected health information (PHI) is made public, a consumer’s most valuable asset – their identity – becomes vulnerable.  The privacy rule of the […]

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Healthcare|Marketing

Are You Making These 3 Healthcare Marketing Mistakes?

Healthcare marketing is constantly changing. Although you’re probably doing many things right, sometimes it helps to survey your marketing landscape for possible mistakes. Fortunately, […]

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Advertising|Branding|Healthcare|Media Strategy

Building a Connection: How Roux United a Brand with a Non-Traditional Campaign

Launching a new brand and identity for a well-known organization is never simple or easy. Recently, the team at Roux played a major role […]

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Healthcare

How Healthcare Marketers Improve Operational Efficiency

Healthcare marketers have large quantities of data at their disposal, as well as nuanced insights about customer demographics and psychographics, and strategies for increasing […]

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Healthcare|Law|Strategy|Tourism

Make the Most of Customer Experience in Your Business’s Advertising

The key to your business’ success isn’t in advertising; it’s in how your business makes customers feel. A positive customer experience powerfully drives word-of-mouth […]

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Healthcare|Strategy|Television

Exploring TV As A Primary Healthcare Marketing Channel

Instinct may tell you that the era of television advertising has been replaced by digital marketing, but TV still offers a lucrative venue for […]

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Healthcare

Patients and Caregivers: How Audiences Drive Campaign Decisions

As baby boomers age, the number of caregivers will continue to increase. It is estimated that caregivers are expected to exceed 45 million by […]

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Advertising|Healthcare

How to Create an Emotional Connection With Your Audience, and Why You Should

Most companies in the healthcare industry understand the importance of building their brand. But many also struggle to build it. The best media agencies […]

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Healthcare|Marketing|Strategy

5 Hospital Marketing Trends to Look for in 2018

Marketing trends come and go in any industry, but it’s still important to stay on top of them so you don’t fall behind the […]

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