Personalization Is Paramount
Despite a growing global concern with data collection, a third of Americans say they’re happy to trade their personal data for more personalized online […]
Insights
Advertising
Read More
How to Retarget and Convert Your Hospitality Prospects Online
What is retargeting? In a recent study, the tech company Fastbooking found that the average hotel website conversion rate is 2.2%. In other words, […]
8 Reasons Why Finance and Marketing Should Be On The Same Team
If you’ve read some of our articles on attribution or analytics, you’ll know that we’re extremely focused on ad spend performance and ROI. In […]
How the Audio World of Siri and Alexa Is Reshaping Marketing Strategies
Consumers today engage with content in ways that was unheard of even a decade ago. With the majority of the population using some sort […]
Understanding PPC Metrics: Which Matter Most and Why?
The success of every digital advertising campaign is based on metrics in one way or another. There are numerous metrics marketing and advertising companies […]
Tips for Leveraging Visual Content in Your Tourism Marketing Strategy
Some things simply can’t be put into words. When it comes to hospitality and tourism, visual content is a necessity to capture the interest […]
Spring Cleaning: A Glimpse Into Roux Business Practices
Spring cleaning has been a facet of human culture for centuries. Whether it be cause for opening your windows and removing the winter’s stale […]
5 Key Points About Facebook’s New Political Advertising Policy
Facebook has become a popular and successful platform for many brands, and the political world has taken notice. But like many digital platforms of […]
The Effects of Social Media on Tourism Marketing
Social media has evolved to the point where companies have significantly altered their online marketing strategy. With the vast majority of the population using […]
Optimizing Your Digital Campaign
So your digital media campaign is in full swing. Now, what? By taking an analytical, objective look at what is and isn’t working throughout […]
Overcoming the Challenges of Marketing Attribution
Three marketers walk into a bar. No, it’s not the start of a bad joke, but yet another situation where the conversation inevitably turns […]
Use Your Media to Make the Most of Trade Shows
Exhibiting at trade shows, expos, conventions and fairs are uniquely personal experiences. These events give you a special opportunity to spend time with your […]