The Importance of Added Value For Your Business
A recent article by M&C Saatchi’s Giles Hedger made a point that made me think of the founding of Roux and Eric Morgan’s leap […]
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Tips for Surviving Mardi Gras in New Orleans
Mardi Gras in New Orleans is nothing like you have ever experienced. For those of you in the dark, Carnival season starts on Twelfth […]
The Year of Mobile Has Arrived
It seems like for the past five years the industry has been saying, “it’s the year of mobile!” Well, it might finally be here. […]
“Over the Top” Advertising is the New Normal
With more consumers choosing to cut the cord, digital platforms offer a convenient and customizable way to watch television. Streaming services such as Netflix […]
Reflecting on 20 Years in Advertising in New Orleans
Each year around this time I have to reflect on a milestone. September marks our founding, back in 1997. So this year is extra […]
20 Years in Advertising: Karron Alford, Visit Baton Rouge
Helping Louisiana’s Capital Reach New Audiences When was the last time you booked a trip? Was it with your family? A group of close […]
20 Years in Advertising: Candice Marti, LPHI
Have you ever seen one of those large banners plastered across the side of a building and wondered how it got there? Well, in […]
Improving International Marketing Messaging
Last week, myself and a few members of the Roux. team attended LTPA’s LT. Governor’s Summit. It was a week full of informative breakout […]
20 Years in Advertising: Shelly Leeke, Shelly Leeke Law Firm, LLC
When Shelly Leeke decided to make the move from New Orleans to Charleston, it was a smooth transition. If New Orleans had a beloved […]
Verizon Buys Yahoo!, Opens Door For New Marketing Strategies
Unless you’re living under a rock or on a remote island with no internet, you’ve obviously heard about Verizon buying Yahoo! No big deal, right? Just […]
Google’s New Ad Blocker May Be Advertising’s Blessing in Disguise
Google just announced that it will be releasing some changes to its Chrome Internet browser that could fundamentally affect user experience: blocking annoying advertisements. […]
Making an Advertising Agency Better: Takeaways from 4A’s Forum
A perk of membership in the 4A’s (American Association of Advertising Agencies) is the Forum Program. Built around the heads of 10-18 agencies from […]