Insights

Advertising

Advertising|Digital Advertising|Social Media|Strategy

Use Your Media to Make the Most of Trade Shows

Exhibiting at trade shows, expos, conventions and fairs are uniquely personal experiences. These events give you a special opportunity to spend time with your […]

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Advertising|Healthcare

How to Create an Emotional Connection With Your Audience, and Why You Should

Most companies in the healthcare industry understand the importance of building their brand. But many also struggle to build it. The best media agencies […]

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Advertising|Digital Advertising|Social Media|Television

The Evolution of Audience Engagement, As Seen During the 2018 Olympics

The 2018 Winter Olympics ended with a closing ceremony that exceeded expectations. The ceremonies combined traditional elements of Korean culture with modern K-pop performances […]

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Advertising|Planning|Strategy

The Importance of Added Value For Your Business

A recent article by M&C Saatchi’s Giles Hedger made a point that made me think of the founding of Roux and Eric Morgan’s leap […]

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Advertising

Tips for Surviving Mardi Gras in New Orleans

Mardi Gras in New Orleans is nothing like you have ever experienced. For those of you in the dark, Carnival season starts on Twelfth […]

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Advertising|Digital Advertising

The Year of Mobile Has Arrived

It seems like for the past five years the industry has been saying, “it’s the year of mobile!” Well, it might finally be here. […]

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Advertising|Blog|Digital Advertising|Television

“Over the Top” Advertising is the New Normal

With more consumers choosing to cut the cord, digital platforms offer a convenient and customizable way to watch television. Streaming services such as Netflix […]

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20 Years in Advertising|Advertising|Marketing

Reflecting on 20 Years in Advertising in New Orleans

Each year around this time I have to reflect on a milestone. September marks our founding, back in 1997. So this year is extra […]

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Advertising|Blog|Tourism

20 Years in Advertising: Karron Alford, Visit Baton Rouge

Helping Louisiana’s Capital Reach New Audiences When was the last time you booked a trip? Was it with your family? A group of close […]

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20 Years in Advertising|Advertising|Healthcare|Planning

20 Years in Advertising: Candice Marti, LPHI

Have you ever seen one of those large banners plastered across the side of a building and wondered how it got there? Well, in […]

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Advertising|Strategy|Tourism

Improving International Marketing Messaging

Last week, myself and a few members of the Roux. team attended LTPA’s LT. Governor’s Summit. It was a week full of informative breakout […]

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20 Years in Advertising|Advertising|Law

20 Years in Advertising: Shelly Leeke, Shelly Leeke Law Firm, LLC

When Shelly Leeke decided to make the move from New Orleans to Charleston, it was a smooth transition. If New Orleans had a beloved […]

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