This Is Media Strategy
As a media agency, most people think of our work in terms of flowcharts, media plans and placing ads. While that is not entirely […]
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Three Common Myths About Working With Ad Agencies
As a veteran marketer, I experience it all the time. Brands see a competitor in the market doing something, so their curiosity rises. Or […]
Resetting Strategies For The Future
In the new world we live in, many marketers and keepers of brands are hitting the reset button on their once beautiful marketing strategies. […]
What Do You Buy During A Pandemic?
In a matter of days during March 2020, the U.S. changed in so many ways – employment rates tanked, businesses shuttered, schools kicked students […]
Audience Data Enrichment via Location
Geolocation is not only about pinpointing potential customers on a map and delivering them relevant content. It can be used as a research tool, […]
Restaurant Marketing Reboot: Incorporating New Messaging
As businesses open their doors and adjust to social distancing, many restaurants are having to re-organize their marketing toolkits to meet today’s new needs. […]
How Insight Drives Strategy
In The Power Of Habit, Charles Duhigg provides a great understanding into how habits are formed, or even broken. Through a Cue, a Routine […]
How To Refocus Your Healthcare Strategy
Almost overnight, the state of the world has quickly changed right before our eyes. Along with seeking news from our typical sources, we’ve been […]
Changes In Consumer Media, Brought To You By COVID-19
As a father and a business owner, what COVID-19 has done to life is nothing short of amazing. Like many people, my wife and […]
The Business Conversation of Restarting Your Marketing After a Pause
To say we’re in uncharted waters is an understatement. The U.S. and many countries are on lockdown, economies are unstable and citizens are rightfully […]
Automotive Marketing For Today’s World
Auto dealerships have a wide range of skills under one roof, from customer service, product knowledge, negotiation abilities and more, but they’re rarely ALSO […]
What Does The Future Look Like With 5G?
It’s challenging to scroll through your favorite marketing website or daily e-newsletters without coming across the topic of 5G. Many refer to it as […]