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Television

Digital Advertising|Planning|Television

CTV on the Rise in 2021

When we first launched Roux, linear TV ad buys were pretty straightforward. We had a handful of stations to choose from, and selected ad […]

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Advertising|Strategy|Television

Why YouTube is a Powerhouse for Advertisers

It is an understatement to say that YouTube has gained more popularity in the last few months. And where there are consumers, advertisers are […]

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Buying|Digital Advertising|Television

Is Connected TV In The Right Spot On Your Media Plan?

These days, the overwhelming majority of people have an internet-connected device in their home, ranging from Smart TV’s, Apple TV’s, devices like FireTV Stick, […]

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TV is Betting on Sports to Regain Advertising Dominance - Morgan & Co. Blog
Advertising|Television

TV is Betting on Sports to Regain Advertising Dominance

With national TV ad sales on pace to fall 2% or more each year through 2022 (according to Magna research), and younger audiences flocking […]

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Television

5 Reasons Why I Cut The Cord

As I write this piece, I’m watching the Saints game, but not through cable. According to the Wall Street Journal, more than 1 million […]

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Marketing|Media Strategy|Strategy|Television

Is OTT Right For Your Media Strategy?

What is OTT and can it help promote my brand to my customers? There has been a lot of curiosity surrounding advertising on video […]

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seniors-watching-tv
Healthcare|Strategy|Television

Exploring TV As A Primary Healthcare Marketing Channel

Instinct may tell you that the era of television advertising has been replaced by digital marketing, but TV still offers a lucrative venue for […]

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Marketing|Strategy|Television

The Importance of Video in Nonprofit Marketing

There are currently more than 1.5 million nonprofits registered in the U.S., and that number is rapidly increasing with each passing year. With every […]

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Digital Advertising|Millennial|Television

YouTube Targets Millennials by Offering an Inexpensive Alternative to Cable

YouTube recently released its new Internet-based live TV app for $39.99 per month that allows viewers to watch network TV live on their laptop, […]

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Digital Advertising|Social Media|Television

The Evolution of Audience Engagement, As Seen During the 2018 Olympics

The 2018 Winter Olympics ended with a closing ceremony that exceeded expectations. The ceremonies combined traditional elements of Korean culture with modern K-pop performances […]

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Advertising|Digital Advertising|Television

“Over the Top” Advertising is the New Normal

With more consumers choosing to cut the cord, digital platforms offer a convenient and customizable way to watch television. Streaming services such as Netflix […]

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Advertising|Television

World Series of Advertising

The 2016 Fall Classic features the clash of two teams with a combined 178 years of championship drought. The Cubs’ misery has been parodied […]

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