Why Media Strategy Matters
Too often people jump steps in life, and rush to the finish line. While reaching the finish line is fun and brings a sense […]
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Creative Ways Restaurants Are Using Email Marketing to Pack the House
While social media platforms offer some fun opportunities to connect with diners, you don’t own those platforms. How well your promotions fare depends on […]
Tourism Tips to Create Memorable Messaging for Travelers
You’ve conducted the research on your target market, and you’ve used the data to create a smart marketing strategy. Now it’s time to craft […]
The 3 P’s – What’s New At Roux
Roux turns 23 this year. Although it’s not exactly an exciting or memorable milestone in theory, it’s what’s behind it that matters most. The […]
How Law Firms Can Get the Most Out of Local Ad Campaigns
SEO marketing and online ad campaigns are highly competitive among law firms. The keywords can be costly, and visibility can be an arms race […]
Building Tomorrow’s Media Team
If you look at my bio, you’ll see that I have degrees from both Loyola University and Tulane University. I hold both schools in […]
Make the Most of Customer Experience in Your Business’s Advertising
The key to your business’ success isn’t in advertising; it’s in how your business makes customers feel. A positive customer experience powerfully drives word-of-mouth […]
Using Multi-Channel Retargeting To Grow Your Brand
Brands strive to build strong relationships with their customers, through the in-store experience, in the digital world, and through post-sales follow up. A powerful […]
What Marketers Can Learn from Personalization in the Auto Industry
60% of automotive searches come from a mobile device. Just like many industries today, buying an item like a car happens at multiple moments […]
Take Notice of Podcasts
It was recently reported that Spotify purchased Anchor and Gimlet Media, which are significant players in the world of podcasting. If you’re like the […]
TV is Betting on Sports to Regain Advertising Dominance
With national TV ad sales on pace to fall 2% or more each year through 2022 (according to Magna research), and younger audiences flocking […]
Using Analytics to Optimize Your Campaign and Improve ROI
Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that […]