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Advertising

Marketing

8 Tips to Help You Be More Productive at Work

Like most people, I find it very difficult to focus at work from time to time. This is particularly true around the holidays. The […]

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Television

5 Reasons Why I Cut The Cord

As I write this piece, I’m watching the Saints game, but not through cable. According to the Wall Street Journal, more than 1 million […]

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Marketing|Restaurant|Strategy|Tourism

How Companies Can Get the Most Out of Their Nonprofit Partnerships

According to the National Restaurant Association, 94 percent of restaurants make charitable contributions, adding up to $3 billion a year in charitable giving from […]

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Law|Marketing|Technology

Artificial Intelligence: A New Frontier for Legal Marketers

If you haven’t begun to integrate AI into your law firm’s marketing strategy, make it a priority in the coming year. Despite all the […]

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Media Strategy|Strategy

Is annual media buying right for you?

As media buyers, our job is to optimize a client’s marketing budget when purchasing media to ensure the dollars are being placed effectively and […]

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Analytics|Media Strategy|Tourism

Reduce Your Hotel’s Cost Per Booking

Reduce cost per booking by 50% with smart media strategies and advanced analytics. Two of the most critical stats for hotel marketers is how […]

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Strategy|Technology

Voice Search: What Marketers Need to Know

The popularity of intelligent personal assistants like Siri and Alexa is growing. The growth of U.S. smart speaker ownership is projected to expand from […]

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Restaurant|Strategy

How to Grow Your Brand in New and Unfamiliar Markets

With more and more consumers choosing to dine out rather than prepare meals at home, it’s a perfect time to expand your restaurant brand […]

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Media Strategy

Creative Use of Media Produces Unique Exposure

Not too long ago it was fairly easy. Once a media strategy was created and approved by the client, the media planning team would […]

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Marketing|Media Strategy|Strategy|Television

Is OTT Right For Your Media Strategy?

What is OTT and can it help promote my brand to my customers? There has been a lot of curiosity surrounding advertising on video […]

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Advertising|Marketing|Strategy

Personalization Is Paramount

Despite a growing global concern with data collection, a third of Americans say they’re happy to trade their personal data for more personalized online […]

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Branding|Digital Advertising

HTTP Websites Have Security Risks – 4 Things You Should Know

For over 20 years, our team at Roux has built digital journeys and delivered audiences to our clients’ websites. In our opinion, having the […]

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