Exploring TV As A Primary Healthcare Marketing Channel
Instinct may tell you that the era of television advertising has been replaced by digital marketing, but TV still offers a lucrative venue for […]
Tag
Advertising
Read More
Super Bowl 2024: A Win for NOLA Tourism & an Opportunity for Marketers
Winning the bid for Super Bowl 2024 is just one more touchdown in a series of game-changing plays by the New Orleans tourism and […]
How Do Millennials Interact With Print Media?
You couldn’t blame anyone for believing that increasing technological connectedness has ushered in the death of print media. But you wouldn’t be more wrong. […]
The Importance of Video in Nonprofit Marketing
There are currently more than 1.5 million nonprofits registered in the U.S., and that number is rapidly increasing with each passing year. With every […]
What Marketers Need to Know About the EU’s General Data Protection Regulation
In light of the Cambridge Analytica/Facebook privacy scandal this year, many organizations and countries are shifting efforts into high gear to hold entities responsible […]
Spring Cleaning: A Glimpse Into Roux Business Practices
Spring cleaning has been a facet of human culture for centuries. Whether it be cause for opening your windows and removing the winter’s stale […]
The Effects of Social Media on Tourism Marketing
Social media has evolved to the point where companies have significantly altered their online marketing strategy. With the vast majority of the population using […]
Optimizing Your Digital Campaign
So your digital media campaign is in full swing. Now, what? By taking an analytical, objective look at what is and isn’t working throughout […]
Patients and Caregivers: How Audiences Drive Campaign Decisions
As baby boomers age, the number of caregivers will continue to increase. It is estimated that caregivers are expected to exceed 45 million by […]
Overcoming the Challenges of Marketing Attribution
Three marketers walk into a bar. No, it’s not the start of a bad joke, but yet another situation where the conversation inevitably turns […]
Use Your Media to Make the Most of Trade Shows
Exhibiting at trade shows, expos, conventions and fairs are uniquely personal experiences. These events give you a special opportunity to spend time with your […]
How to Create an Emotional Connection With Your Audience, and Why You Should
Most companies in the healthcare industry understand the importance of building their brand. But many also struggle to build it. The best media agencies […]