Advertising: It Doesn’t Have to Be Complicated
In today’s world with analytics, real-time tracking, mobile devices, audience segmentation and more, competition for the attention of consumers in each and every industry […]
In today’s world with analytics, real-time tracking, mobile devices, audience segmentation and more, competition for the attention of consumers in each and every industry […]
American businesses spend more than $70B annually on television advertising. Less than 5% of that spend goes to over-the-top (OTT) advertising, according to a […]
When protected health information (PHI) is made public, a consumer’s most valuable asset – their identity – becomes vulnerable. The privacy rule of the […]
“All good things must come to an end.” It’s an adage that applies to many things in life – lazy weekends, delicious desserts and […]
Big Data is a mixed bag for marketers. On the one hand, it has the capacity to completely transform marketing practices so that they’re […]
Casino floor gamblers are aging out. In April 2019, Spectrum Gaming Group prepared their Comprehensive Gaming Industry Analysis for the State of Louisiana. One […]
We hate to break it to you. Your target audience cannot be “everyone.” As much as many business owners would love to believe that […]
What does it mean to go above and beyond in the media world? There are a lot of ways that question could be answered. Is […]
Few people understand the power of a compelling story better than a lawyer. Whether you’re delivering a closing argument to a jury or negotiating […]
Nothing is more critical to a financial company than the trust of its clients. Without that key ingredient, it’s impossible to build, much less […]
Healthcare marketing is constantly changing. Although you’re probably doing many things right, sometimes it helps to survey your marketing landscape for possible mistakes. Fortunately, […]
In marketing, the buyer’s journey encompasses the steps a consumer takes leading up to a purchase. Each stage of the buyer’s journey constitutes different […]