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Advertising

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Advertising

Advertising: It Doesn’t Have to Be Complicated

In today’s world with analytics, real-time tracking, mobile devices, audience segmentation and more, competition for the attention of consumers in each and every industry […]

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Advertising|Media Strategy|Millennial

Is OTT advertising a good fit for your business?

American businesses spend more than $70B annually on television advertising. Less than 5% of that spend goes to over-the-top (OTT) advertising, according to a […]

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Healthcare|Marketing

How Healthcare Marketers Can Avoid HIPAA Violations

When protected health information (PHI) is made public, a consumer’s most valuable asset – their identity – becomes vulnerable.  The privacy rule of the […]

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Advertising|Media Strategy

Creative Wear-Out: How to Anticipate It and Adjust for Maximum Ad Effectiveness

“All good things must come to an end.” It’s an adage that applies to many things in life – lazy weekends, delicious desserts and […]

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Analytics

Predictive Analytics: A Game Changer for Today’s Marketer

Big Data is a mixed bag for marketers. On the one hand, it has the capacity to completely transform marketing practices so that they’re […]

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Gaming

How Casinos Are Attracting a New Generation of Gamblers

Casino floor gamblers are aging out.  In April 2019, Spectrum Gaming Group prepared their Comprehensive Gaming Industry Analysis for the State of Louisiana. One […]

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Audience Analysis

Get to Know Your Target Audience on a Deeper Level with These 4 Steps

We hate to break it to you. Your target audience cannot be “everyone.” As much as many business owners would love to believe that […]

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Advertising|Strategy|Tourism

Going Above and Beyond: What Can Happen When You Think Beyond the Full-Page Ad

What does it mean to go above and beyond in the media world? There are a lot of ways that question could be answered. Is […]

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Law

Storytelling: A Powerful Tactic for Legal Marketing

Few people understand the power of a compelling story better than a lawyer. Whether you’re delivering a closing argument to a jury or negotiating […]

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Financial Services|Strategy

Influencer Marketing in the Financial Services Industry: Why It Works

Nothing is more critical to a financial company than the trust of its clients. Without that key ingredient, it’s impossible to build, much less […]

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Healthcare|Marketing

Are You Making These 3 Healthcare Marketing Mistakes?

Healthcare marketing is constantly changing. Although you’re probably doing many things right, sometimes it helps to survey your marketing landscape for possible mistakes. Fortunately, […]

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Automotive|Digital Advertising

Customers’ car-buying journey in today’s digital world

In marketing, the buyer’s journey encompasses the steps a consumer takes leading up to a purchase. Each stage of the buyer’s journey constitutes different […]

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