Video: A Trust-Building Tool for Healthcare Marketers
The healthcare industry is highly competitive, especially when it comes to gaining online visibility. Consumers are inundated with articles from healthcare websites like WebMD, […]
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What Data Means & Why It’s So Critical To Your Ad Campaign
These days the term data frequently gets thrown around in meetings, emails and articles. We all understand what data is and that it’s used […]
Reaching Consumers Through Emotional Marketing
We’d all like to believe we make important decisions using logic, but even this belief tells a story about emotion. In our society, we […]
Why Media Strategy Matters
Too often people jump steps in life, and rush to the finish line. While reaching the finish line is fun and brings a sense […]
Creative Ways Restaurants Are Using Email Marketing to Pack the House
While social media platforms offer some fun opportunities to connect with diners, you don’t own those platforms. How well your promotions fare depends on […]
Tourism Tips to Create Memorable Messaging for Travelers
You’ve conducted the research on your target market, and you’ve used the data to create a smart marketing strategy. Now it’s time to craft […]
The 3 P’s – What’s New At Roux
Roux turns 23 this year. Although it’s not exactly an exciting or memorable milestone in theory, it’s what’s behind it that matters most. The […]
Marketing Technology: The Next Screen
As the way people get information and entertainment evolves, so too has the vernacular that marketers use to describe that process. Case in point, […]
Building Tomorrow’s Media Team
If you look at my bio, you’ll see that I have degrees from both Loyola University and Tulane University. I hold both schools in […]
Make the Most of Customer Experience in Your Business’s Advertising
The key to your business’ success isn’t in advertising; it’s in how your business makes customers feel. A positive customer experience powerfully drives word-of-mouth […]
Strategies to Build Your Brand’s Media Budget
As media strategist and buyers, we’re asked a lot of questions about how to plan and buy media, along with related topics. Budget is […]
Using Multi-Channel Retargeting To Grow Your Brand
Brands strive to build strong relationships with their customers, through the in-store experience, in the digital world, and through post-sales follow up. A powerful […]