Services

Strategy
ROUX’S STRATEGIC APPROACH TO PAID MEDIA IS ROOTED IN A SIMPLE YET EFFECTIVE PROCESS WE CALL “S.T.I.R.”

Marketing and media strategy should be designed to support business goals.

Media
WE’RE NUMBERS PEOPLE WHO KNOW HOW TO USE STRATEGY TO GROW BRANDS
Observation and insights are the bedrock upon which our media strategies are built to interact, educate, generate awareness, and convert.
Every brand has an opportunity or challenge to address. At Roux, we see first-hand how strategy leads to great marketing and exponentially lifts the return on investment. For those reasons, our creative, online, offline and non-traditional media efforts hardwire a human need with a brand’s opportunity. Our media buying experts complete the process by negotiating both large and small buys, monitor multiple market campaigns, secure added value, and manage makegoods, all while monitoring the buy’s performance.
Our paid media strategies are built upon a customer journey model that aligns the need for audience segments and how they’re impacted by their surroundings, how they seek information, and the ways marketing and advertising can participate in purchase decisions. From digital media strategy to traditional media placement, our media buying agency deliver results that reduce costs and increase effectiveness.

Digital
Dialing in Digital that drives success.
Successful brands must know how to use digital media to their advantage. That’s where we come in. We are certified and experienced in all platforms, strategies and executions in the digital space - programmatic, paid search, social media, OTT and CTV. Regardless of the channel or platform, Roux employs it in a smart strategy, executes it to perfection, and steers it to drive audiences to action.
Our great digital strategies:
Introduce the brand, educate and generate awareness
Encourage exploration of brand and value
Encourage the conversion of prospects
Install loyalty through ongoing conversations and remarketing efforts
Grow advocates through continued presence and communication
At Roux, we harness digital to solve your brand’s challenges and take advantage of opportunities that exist within the marketplace. Our team looks at platforms and channels through a lens of audience analysis, insight and strategy. That is, how do people interact with digital media and equally important, how can digital media advance the brand’s mission and produce results.

Audience
From audiences to action.
Customers buy from a brand for what that brand does and stands for – fulfills a need and makes their lives better. By acknowledging their individual circumstances and experiences, brands can directly and effectively appeal to potential customers. Such detailed audience understanding guides messaging, creative elements, content, media buying strategies, and even the products or services your brand provides.
We go beyond the surface to dive into the intimate details of target audiences, analyzing their preferences, habits, and pain points. Armed with this invaluable insight, we build strategies that capture attention and foster genuine connections. Whether it’s digital or traditional media, Roux creates innovative plans that deliver outstanding results.
We utilize an extensive arsenal of audience analysis tools to create a detailed map of your target’s likes, desires, goals, interests, and beliefs.
Then we cull your audience groups into highly focused, qualified segments of people who have a greater likelihood of doing business with your brand.
Need clarity on a target audience that truly matters? Let Roux uncover your highest-value audience segment tailored specifically for your brand!

Analytics
You cannot manage what you don’t measure.
Roux’s dedicated analytics team focuses on designing, tracking, and reporting on the metrics that matter most to brands. By leveraging our proprietary systems, we observe performance and provide strategic recommendations to enhance a brand’s investment return. Our approach sheds light on the reasons behind outcomes and identifies new opportunities for growth.

Creative & Production
The favorability of a brand is directly influenced by creative content. Commercials, keywording, display ads, organic content, and even outdoor collateral – great creative drive affinity.
Introducing distinctive and eye-catching creative content is part of how we position brands so potential customers take notice. Our goal is to create a perfect brand presence that is distinctive, appealing, memorable, and consistently provides outstanding impact.









