What Marketers Can Learn from Personalization in the Auto Industry
60% of automotive searches come from a mobile device. Just like many industries today, buying an item like a car happens at multiple moments […]
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Take Notice of Podcasts
It was recently reported that Spotify purchased Anchor and Gimlet Media, which are significant players in the world of podcasting. If you’re like the […]
TV is Betting on Sports to Regain Advertising Dominance
With national TV ad sales on pace to fall 2% or more each year through 2022 (according to Magna research), and younger audiences flocking […]
Local Restaurants, It’s Time to Dive in the Digital Ocean
I’m sure by now you’ve already scrolled through hundreds of pictures and videos of food and restaurants in your Facebook, Instagram, Twitter or YouTube […]
5 Reasons Why I Cut The Cord
As I write this piece, I’m watching the Saints game, but not through cable. According to the Wall Street Journal, more than 1 million […]
Worth The Drive: Tips for Attracting Tourists to Your Restaurant
You’ve made a name for yourself in the local market, but you want your restaurant to be on the top of the list for […]
How Companies Can Get the Most Out of Their Nonprofit Partnerships
According to the National Restaurant Association, 94 percent of restaurants make charitable contributions, adding up to $3 billion a year in charitable giving from […]
5 Car Dealership Marketing Tips To Set Your Business Apart
According to a 2016 survey, Millennials and Gen X shoppers would choose a root canal or house cleaning over negotiating with a car dealer. […]
Is annual media buying right for you?
As media buyers, our job is to optimize a client’s marketing budget when purchasing media to ensure the dollars are being placed effectively and […]
Reduce Your Hotel’s Cost Per Booking
Reduce cost per booking by 50% with smart media strategies and advanced analytics. Two of the most critical stats for hotel marketers is how […]
Voice Search: What Marketers Need to Know
The popularity of intelligent personal assistants like Siri and Alexa is growing. The growth of U.S. smart speaker ownership is projected to expand from […]
How to Grow Your Brand in New and Unfamiliar Markets
With more and more consumers choosing to dine out rather than prepare meals at home, it’s a perfect time to expand your restaurant brand […]