Tag

advertising agency

Advertising|Media Strategy|Millennial

Is OTT advertising a good fit for your business?

American businesses spend more than $70B annually on television advertising. Less than 5% of that spend goes to over-the-top (OTT) advertising, according to a […]

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Digital Advertising|Social Media

An Ad Isn’t Enough: Why Your Social Media Content Should Complement Your Digital Ad Strategy

The world of digital advertising changes rapidly. Every day there are new technologies and opportunities that enhance how brands speak and interact with target […]

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Audience Analysis

Get to Know Your Target Audience on a Deeper Level with These 4 Steps

We hate to break it to you. Your target audience cannot be “everyone.” As much as many business owners would love to believe that […]

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Advertising|Strategy|Tourism

Going Above and Beyond: What Can Happen When You Think Beyond the Full-Page Ad

What does it mean to go above and beyond in the media world? There are a lot of ways that question could be answered. Is […]

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Healthcare|Marketing

Are You Making These 3 Healthcare Marketing Mistakes?

Healthcare marketing is constantly changing. Although you’re probably doing many things right, sometimes it helps to survey your marketing landscape for possible mistakes. Fortunately, […]

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Advertising|Media Strategy

The “Why” Behind Your Media Buy: Three Insights That Should Drive Your Media Strategy

You’re ready to launch a campaign promoting your latest product or newest seasonal offering. You know that the key to getting more eyes and […]

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Analytics

What Your Website Analytics Aren’t Telling You

Website analytics can tell you about your site’s traffic, bounce rate and unique visitors, among other things. They reveal the effectiveness (or ineffectiveness) of […]

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Advertising|Gaming|Media Strategy

5 Things Every Casino Marketer Needs to Know About Media Buying

As a casino marketer, you know that the gaming industry is different from any other. You serve a unique breed of consumer and offer […]

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Digital Advertising|Strategy

Higher Ed, Lower Cost: How Roux Increased Conversions for Delgado Community College

The higher education landscape is more competitive than ever, especially with the introduction of virtual learning programs and online courses. In order to stay […]

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media strategy
Advertising|Strategy

Is your media strategy missing this key element?

In the 21st Century, business is booming. The field of opportunity is broader than it’s ever been. The cost to gain entry is lower, […]

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Advertising|Audience Analysis|Uncategorized

5 Audience Insights That Optimize Your Marketing Efforts

The label “consumer” characterizes complex humans based on one particular aspect of their personality: what they consume. A more critical question for marketers is: […]

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Tourism|Uncategorized

The Customer Journey: Fine-Tune Your Tourism Marketing Strategy

A traveler starts getting the itch to visit a new destination. He begins to picture a tropical locale, asks friends for recommendations, and starts […]

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