Tag

digital marketing

Advertising|Blog|Digital Advertising|Television

“Over the Top” Advertising is the New Normal

With more consumers choosing to cut the cord, digital platforms offer a convenient and customizable way to watch television. Streaming services such as Netflix […]

Read More
Blog|Digital Advertising|Planning|Technology

Net Neutrality Back On The FCC’s Desk

The Federal Communications Commission is drawing up a plan to reverse Obama-era rules that require all internet traffic to be treated equally. Known on […]

Read More
Marketing|Planning|Strategy

Winning The Battle for The Holiday Inbox

It is a little too early to hang the stockings, but there’s no better time than the present to consider how you’ll take advantage […]

Read More
Advertising|Marketing|Strategy|Technology

Verizon Buys Yahoo!, Opens Door For New Marketing Strategies

Unless you’re living under a rock or on a remote island with no internet, you’ve obviously heard about Verizon buying Yahoo! No big deal, right? Just […]

Read More
Digital Advertising|Strategy|Technology

Reinforce Your Ad Campaign in 6 Seconds

Q: How do you get a generation of content consumers who demand immediacy, relevance, and bite-sized information to remember your 30-second commercial? A: You […]

Read More
Advertising|Digital Advertising|Planning

Google’s New Ad Blocker May Be Advertising’s Blessing in Disguise

Google just announced that it will be releasing some changes to its Chrome Internet browser that could fundamentally affect user experience: blocking annoying advertisements. […]

Read More
Marketing|Strategy|Tourism

3 Sports Tourism Marketing Trends You Should Consider Right Now

Sports travel continues to grow despite economic conditions, and why not?  In good times and bad, there are games to be played and team […]

Read More
Analytics|Digital Advertising|Marketing

Keeping Up with Cookies: The Changing World of Marketing Metrics

As we navigate through the internet, we create an ever-clearer picture of our personal preferences. The online world has given marketers the ability to […]

Read More
Advertising|Digital Advertising|Social Media

Facebook: The Key To Festival Success

Spring is festival season in New Orleans. The weather is warm and sunny, without the heavy humidity that settles over New Orleans for the […]

Read More
Branding|Digital Advertising|Millennial|Technology

Don’t Disrespect the Power of Video Game Branding

For years, video games have been viewed as a waste of time. Gamers were constantly portrayed as anti-social nerds who live in their parent’s […]

Read More
Advertising|Marketing|Strategy

How Traditional and Digital Media Work Together to Build Brands

By 1999, an Internet connection was standard in 1 out of 3 American households. As of 2015, 8 out of 10 American adults had […]

Read More
Advertising|Analytics|Law

Ad Campaign Analytics: What Law Firms Need to Know

A winning lawyer often relies on multiple types of evidence to prove his case in court. Hearsay can be helpful as can testimony, but […]

Read More