Tag

branding

Advertising|Planning|Restaurant

Restaurant Marketing Reboot: Incorporating New Messaging

As businesses open their doors and adjust to social distancing, many restaurants are having to re-organize their marketing toolkits to meet today’s new needs. […]

Read More
Content Marketing|Media Strategy|Political Advertising|Strategy

Content Marketing: An alternative to standard digital ad units

If I were to ask you to list all the ways to use the internet to promote a brand’s offerings, I trust you could […]

Read More
Branding|Digital Advertising|Social Media

3 Brand-Building Best Practices from a Facebook Marketing Partner

As a Facebook Marketing Partner, the Roux team is a member of a global community of specialists known for excellent service and technical skills. […]

Read More
Law

Storytelling: A Powerful Tactic for Legal Marketing

Few people understand the power of a compelling story better than a lawyer. Whether you’re delivering a closing argument to a jury or negotiating […]

Read More
Financial Services|Strategy

Influencer Marketing in the Financial Services Industry: Why It Works

Nothing is more critical to a financial company than the trust of its clients. Without that key ingredient, it’s impossible to build, much less […]

Read More
Advertising|Branding|Healthcare|Media Strategy

Building a Connection: How Roux United a Brand with a Non-Traditional Campaign

Launching a new brand and identity for a well-known organization is never simple or easy. Recently, the team at Roux played a major role […]

Read More
Blog|Strategy|Video

Video: A Trust-Building Tool for Healthcare Marketers

The healthcare industry is highly competitive, especially when it comes to gaining online visibility. Consumers are inundated with articles from healthcare websites like WebMD, […]

Read More
Tourism

Tourism Tips to Create Memorable Messaging for Travelers

You’ve conducted the research on your target market, and you’ve used the data to create a smart marketing strategy. Now it’s time to craft […]

Read More
20 Years in Advertising|Advertising|Uncategorized

The 3 P’s – What’s New At Roux

Roux turns 23 this year. Although it’s not exactly an exciting or memorable milestone in theory, it’s what’s behind it that matters most. The […]

Read More
Healthcare|Law|Strategy|Tourism

Make the Most of Customer Experience in Your Business’s Advertising

The key to your business’ success isn’t in advertising; it’s in how your business makes customers feel. A positive customer experience powerfully drives word-of-mouth […]

Read More
Digital Advertising|Strategy

Strategies to Build Your Brand’s Media Budget

As media strategist and buyers, we’re asked a lot of questions about how to plan and buy media, along with related topics. Budget is […]

Read More
Advertising|Strategy

Using Multi-Channel Retargeting To Grow Your Brand

Brands strive to build strong relationships with their customers, through the in-store experience, in the digital world, and through post-sales follow up. A powerful […]

Read More