Don’t Disrespect the Power of Video Game Branding
For years, video games have been viewed as a waste of time. Gamers were constantly portrayed as anti-social nerds who live in their parent’s […]
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How Traditional and Digital Media Work Together to Build Brands
By 1999, an Internet connection was standard in 1 out of 3 American households. As of 2015, 8 out of 10 American adults had […]
Food and Beverage Worthy of Celebration
I know something was off the moment the alarm clock went off one February morning. Did I leave the stove on? Were my keys […]
Should Corporations get Involved in Politics?
A new president was inaugurated less than a month ago to lead a very divided nation. It has become quite clear that those divisions […]
Focused On Feet
As a Digital Media Planner, it’s my job to ensure that our clients are getting the most from their advertising spend. For years, everyone […]
World Series of Advertising
The 2016 Fall Classic features the clash of two teams with a combined 178 years of championship drought. The Cubs’ misery has been parodied […]
The Digital Native
Today’s digital users have an unlimited amount of information at their fingertips. On average, smartphone users check their phone about every nine minutes. When […]
Homogenization of Social Media
Since Snapchat famously turned down Facebooks $3 billion buyout offer in 2013, the picture messaging app has seen a steady climb of success in […]