Tag

branding

Marketing|Restaurant

Worth The Drive: Tips for Attracting Tourists to Your Restaurant

You’ve made a name for yourself in the local market, but you want your restaurant to be on the top of the list for […]

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Marketing|Restaurant|Strategy|Tourism

How Companies Can Get the Most Out of Their Nonprofit Partnerships

According to the National Restaurant Association, 94 percent of restaurants make charitable contributions, adding up to $3 billion a year in charitable giving from […]

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Marketing|Restaurant|Strategy

Tips for Multi-Location Restaurants to Succeed Locally

Congratulations! Your restaurant made such a splash in its original location, you’ve had the opportunity to branch out. That’s a major accomplishment in an industry […]

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Restaurant|Strategy

How to Grow Your Brand in New and Unfamiliar Markets

With more and more consumers choosing to dine out rather than prepare meals at home, it’s a perfect time to expand your restaurant brand […]

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Media Strategy

Creative Use of Media Produces Unique Exposure

Not too long ago it was fairly easy. Once a media strategy was created and approved by the client, the media planning team would […]

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Marketing|Strategy

Live Events: A New Playground for Marketers

Savvy marketers recognize the power of live events According to the report Event Marketing 2018: Benchmarks and Trends, 8 in 10 marketers believe live […]

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Advertising|Marketing|Strategy

Personalization Is Paramount

Despite a growing global concern with data collection, a third of Americans say they’re happy to trade their personal data for more personalized online […]

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Marketing|Tourism

Super Bowl 2024: A Win for NOLA Tourism & an Opportunity for Marketers

Winning the bid for Super Bowl 2024 is just one more touchdown in a series of game-changing plays by the New Orleans tourism and […]

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Marketing|Strategy|Television

The Importance of Video in Nonprofit Marketing

There are currently more than 1.5 million nonprofits registered in the U.S., and that number is rapidly increasing with each passing year. With every […]

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Marketing|Tourism

Integrating Influencer Marketing Into Your Tourism Campaign

What is influencer marketing? According to the Federal Trade Commission’s strict definition, influencer marketing is a form of paid endorsement. The influencer is an […]

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Audience Analysis|Marketing|Millennial

8 Points to Consider When Marketing to Millennials

Having given my share of presentations on millennials over the last few years, I thought I’d outline a few interesting points on the group. […]

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Advertising|Tourism

Tips for Leveraging Visual Content in Your Tourism Marketing Strategy

Some things simply can’t be put into words. When it comes to hospitality and tourism, visual content is a necessity to capture the interest […]

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