The 2018 Winter Olympics ended with a closing ceremony that exceeded expectations. The ceremonies combined traditional elements of Korean culture with modern K-pop performances […]
A recent article by M&C Saatchi’s Giles Hedger made a point that made me think of the founding of Roux and Eric Morgan’s leap […]
For the last year and a half, I’ve sat on the New Orleans Tricentennial Media and Branding Committee. We have been discussing the many events planned […]
Each year around this time I have to reflect on a milestone. September marks our founding, back in 1997. So this year is extra […]
Helping Louisiana’s Capital Reach New Audiences When was the last time you booked a trip? Was it with your family? A group of close […]
Have you ever seen one of those large banners plastered across the side of a building and wondered how it got there? Well, in […]
Last week, myself and a few members of the Roux. team attended LTPA’s LT. Governor’s Summit. It was a week full of informative breakout […]
Recently, for one of our team building exercises, we went on an air boat swamp tour of Bayou Lafitte and the main attraction of […]
When Shelly Leeke decided to make the move from New Orleans to Charleston, it was a smooth transition. If New Orleans had a beloved […]
2017 marks Roux’s 20th anniversary as an advertising agency in New Orleans. In celebration of this occasion, we sat down with our clients, […]
Q: How do you get a generation of content consumers who demand immediacy, relevance, and bite-sized information to remember your 30-second commercial? A: You […]
Written by Jack Niemeyer, Roux media planning intern. I thought I was more than prepared for the professional world, but it was not until […]