THE MARKETING LIES WE TOLD OURSELVES IN 2025 (AND WHY 2026 WILL BE DIFFERENT)
In 2025, a lot of marketing looked busy. Ads ran. Budgets grew. Content calendars stayed full. Paid search, social, streaming, outdoor, sponsorships, and “always-on” […]
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WIN THE DECISION MOMENT, OWN THE MARKET
Nobody wakes up excited to make a high-stakes decision. People start their day thinking about work, family, schedules, and getting through what is already […]
PART 2: How Travel and Hospitality Brands Can Design Experiences for the Modern Traveler
Understanding what today’s travelers want is an essential first step. But insight alone isn’t enough. The destinations and brands that succeed are the ones […]
“That’s AI”: The New Red Flag in Marketing and What It Means for Brands in 2026
A recent viral post shared a funny exchange between a parent and their 9-year-old. Kids are now using the phrase “that’s AI” to mean: […]
GROWTH THROUGH COMMUNITY ENGAGEMENT
At the end of the day, people do business with brands they know, like and trust. That sentiment is the driving force behind advertising […]
Gaining Traction On Social Media
As a society, we’ve become inseparable from our devices, and as consumers, we have expectations for the businesses we interact with on these devices. […]
4 Great Ways to Use Visual Content for Social Media Success
Visual content plays a crucial role in enhancing the impact of social media within your law firm’s marketing strategy. It’s essential to understand that most users on social platforms are primarily seeking information on DIY projects, connecting with friends, or staying updated on the latest trends that affect their lives.
The Art of Big-Picture Branding
“By failing to plan, you are preparing to fail.” Benjamin Franklin first uttered these pithy words back in 1790. A couple of centuries later, […]
Fishing from a Stocked Pond: The Value & Best Practices of Continued Client Engagement
We sometimes hear from law firm clients who are frustrated that a previous client of theirs turned to another law firm for a service that the firm could have provided had the client only known it was an option.
Unforgettable Campaigns: The Power of Insight and Strategy
In the world of marketing, success isn’t just about throwing more money at Facebook ads or launching flashy campaigns. It’s about uncovering the essence […]
Before You Build Your Social Media Presence
If you’re considering investing time and resources into building up your social media presence, there are a few questions to think through that will guide the actions you take and platforms you choose.