Who’s Most Likely To Call A Personal Injury Attorney?
Part of understanding which audience your law firm should target is knowing which types of people are more likely to call a personal injury […]
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Data Analytics
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How Restaurants Can Dive Deep into Customer Data
Technology is a double-sided cleaver. On the one hand, POS systems, CRMs, and loyalty program apps simplify a number of operations for busy restaurateurs. […]
How Healthcare Marketers Can Avoid HIPAA Violations
When protected health information (PHI) is made public, a consumer’s most valuable asset – their identity – becomes vulnerable. The privacy rule of the […]
Creative Wear-Out: How to Anticipate It and Adjust for Maximum Ad Effectiveness
“All good things must come to an end.” It’s an adage that applies to many things in life – lazy weekends, delicious desserts and […]
Predictive Analytics: A Game Changer for Today’s Marketer
Big Data is a mixed bag for marketers. On the one hand, it has the capacity to completely transform marketing practices so that they’re […]
Get to Know Your Target Audience on a Deeper Level with These 4 Steps
We hate to break it to you. Your target audience cannot be “everyone.” As much as many business owners would love to believe that […]
Improve Your Travel Bookings With These 5 Data-driven Tactics
Technology has completely transformed the way modern consumers plan for travel. Adventurous globetrotters have the option to take control of their travel plans through […]
The “Why” Behind Your Media Buy: Three Insights That Should Drive Your Media Strategy
You’re ready to launch a campaign promoting your latest product or newest seasonal offering. You know that the key to getting more eyes and […]
What Your Website Analytics Aren’t Telling You
Website analytics can tell you about your site’s traffic, bounce rate and unique visitors, among other things. They reveal the effectiveness (or ineffectiveness) of […]
Higher Ed, Lower Cost: How Roux Increased Conversions for Delgado Community College
The higher education landscape is more competitive than ever, especially with the introduction of virtual learning programs and online courses. In order to stay […]
Geofencing vs. Mobile Device ID Targeting: What’s the Best Tactic for Your Restaurant?
Just as “Location. Location. Location” is an oft-repeated mantra in the real estate business, restaurant marketers know that a prime location is as critical […]
5 Audience Insights That Optimize Your Marketing Efforts
The label “consumer” characterizes complex humans based on one particular aspect of their personality: what they consume. A more critical question for marketers is: […]