Data Analytics

From interpersonal connections to marketing options, Facebook has grown into a resource far beyond its initial intention. Today, it is a critical communication tool […]

You’ve probably guessed from our writing that we strongly believe that strategy should drive marketing. For us, strategy is derived from opportunities or challenges […]

No matter how you spin it, good marketing strategies must have their audience at the forefront. Absent a clearly defined profile of future customers, […]

Voice recognition technology offers a modern convenience and better ability to multitask in our everyday lives – from asking Alexa what the weather is […]

When it comes to consumer packaged goods (CPG), brands are constantly fighting for space in the hearts, minds and shopping carts of consumers. With […]

After more than two decades in the marketing world, I’ve come to terms with the fact that some ideas work just as planned or […]

If you’ve followed along with our blog, you’re familiar with how much we rely on data. It informs media strategy, tells us who your […]

Healthcare marketing is constantly changing. Although you’re probably doing many things right, sometimes it helps to survey your marketing landscape for possible mistakes. Fortunately, […]

Depending on search engines have become a part of our everyday lives. Realistically, how many times do you use Google each week? From looking […]

Rishad Tobaccowala, Chief Growth Officer at advertising behemoth Publicis Group, has said “data is available on a much more real-time, granular, and unified basis […]

In the new world we live in, many marketers and keepers of brands are hitting the reset button on their once beautiful marketing strategies. […]

In a matter of days during March 2020, the U.S. changed in so many ways – employment rates tanked, businesses shuttered, schools kicked students […]