Understanding PPC Metrics: Which Matter Most and Why?
The success of every digital advertising campaign is based on metrics in one way or another. There are numerous metrics marketing and advertising companies […]
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What Marketers Need to Know About the EU’s General Data Protection Regulation
In light of the Cambridge Analytica/Facebook privacy scandal this year, many organizations and countries are shifting efforts into high gear to hold entities responsible […]
Optimizing Your Digital Campaign
So your digital media campaign is in full swing. Now, what? By taking an analytical, objective look at what is and isn’t working throughout […]
Patients and Caregivers: How Audiences Drive Campaign Decisions
As baby boomers age, the number of caregivers will continue to increase. It is estimated that caregivers are expected to exceed 45 million by […]
Overcoming the Challenges of Marketing Attribution
Three marketers walk into a bar. No, it’s not the start of a bad joke, but yet another situation where the conversation inevitably turns […]
Using Accountability Based Metrics to Drive Your Marketing Strategy
THE CHALLENGE Within many industries, the role of the brand is to promote awareness and interest in the product, while letting entities down the […]
How to Lower Your Law Firm’s Cost Per Case (Checklist Included)
Most law firms strive to know and lower their cost per case (CPC), which is the cost a firm spends to sign a new […]
Tracing the Path from Ad to Purchase (Marketing Attribution Case Study)
Marketing attribution is a term certainly more recognizable now with the growth of “big data” and marketing analytics tools. It is the ability to […]
How to Use Audience Research to Make Better Advertising Decisions
It can be a struggle to keep up with how consumers think, feel and behave. As marketers and communicators, it is essential to research […]
Keeping Up with Cookies: The Changing World of Marketing Metrics
As we navigate through the internet, we create an ever-clearer picture of our personal preferences. The online world has given marketers the ability to […]
Who Vs. Where: Keys to a Smart Geographic DMO Marketing Strategy
These days, the way we plan, travel, and experience a vacation is often centered around the smart phone we hold in the palm of […]
Meaningful Metrics for Tourism Marketers
At Roux, we’ve leveraged more than 30 innovative audience analysis tools and decades of experience to manage over $48 Million in successful media placement […]