What Data Means & Why It’s So Critical To Your Ad Campaign
These days the term data frequently gets thrown around in meetings, emails and articles. We all understand what data is and that it’s used […]
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Marketing Technology: The Next Screen
As the way people get information and entertainment evolves, so too has the vernacular that marketers use to describe that process. Case in point, […]
What Financial Service Providers Should Know About Marketing Attribution
In a fiercely competitive market space, financial service providers must spend money across many marketing channels. Whether you’re a traditional financial business that’s been […]
What Marketers Can Learn from Personalization in the Auto Industry
60% of automotive searches come from a mobile device. Just like many industries today, buying an item like a car happens at multiple moments […]
The Benefits of Mobile Device IDs For Media Strategies
Digital campaigns were built on the back of cookies. While great in concept, cookies have always carried drawbacks, which have handicapped marketers from communicating with […]
Using Analytics to Optimize Your Campaign and Improve ROI
Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that […]
Using Psychographics to Successfully Target Your Audience
Media planning and buying was originally built on demographics. Buys were rooted in specific audiences, like “Adults ages 25-54” or “Women ages 18+.” Although […]
Four Things to Consider When Selecting A Dashboard System
If you’re a marketer, the most fundamental responsibility you have is to move the proverbial needle–sell a widget, book a hotel room or change […]
Reduce Your Hotel’s Cost Per Booking
Reduce cost per booking by 50% with smart media strategies and advanced analytics. Two of the most critical stats for hotel marketers is how […]
Personalization Is Paramount
Despite a growing global concern with data collection, a third of Americans say they’re happy to trade their personal data for more personalized online […]
How to Retarget and Convert Your Hospitality Prospects Online
What is retargeting? In a recent study, the tech company Fastbooking found that the average hotel website conversion rate is 2.2%. In other words, […]
8 Reasons Why Finance and Marketing Should Be On The Same Team
If you’ve read some of our articles on attribution or analytics, you’ll know that we’re extremely focused on ad spend performance and ROI. In […]