Audience Data Enrichment via Location
Geolocation is not only about pinpointing potential customers on a map and delivering them relevant content. It can be used as a research tool, […]
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Data Analytics
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Overcome the WFH Impact on IP Address Targeting
Today’s hyper-focused audience segmentation, combined with client audiences that are highly specialized (e.g.: a title or role), has led to yet another evolution in […]
Using The Customer Journey For Your Brand’s Benefit
Marketers have the specific task of not only predicting customer behavior but influencing it along the way. This means you need to have a […]
Two Areas of Marketing Every Brand Should Be Asking About
The definition of a media agency has changed dramatically over the last few decades, and no longer is media planning and buying the sole […]
How Insight Drives Strategy
In The Power Of Habit, Charles Duhigg provides a great understanding into how habits are formed, or even broken. Through a Cue, a Routine […]
Four Ways To Hone Your Analytics & Attribution Systems
As a marketer, the biggest challenge you have is quantifying your return on investment (ROI). Afterall, your company is spending large sums of money […]
The Crystal Ball of Digital Marketing
What if I told you there is a crystal ball for how your digital marketing will perform? A way to look into the future […]
How Healthcare Marketers Improve Operational Efficiency
Healthcare marketers have large quantities of data at their disposal, as well as nuanced insights about customer demographics and psychographics, and strategies for increasing […]
How To Refocus Your Healthcare Strategy
Almost overnight, the state of the world has quickly changed right before our eyes. Along with seeking news from our typical sources, we’ve been […]
Changes In Consumer Media, Brought To You By COVID-19
As a father and a business owner, what COVID-19 has done to life is nothing short of amazing. Like many people, my wife and […]
Do Your Audience Segmentations Look Like This?
As a team of media strategist and planners, Roux provides clients with insight on their current and prospective customers. As you will read below, […]
Are You Measuring The Right Metrics At The Right Stage?
The foundation of a successful media strategy is data. Specifically, it is the ability to look at quantitative information related to the actions within […]