Predictive Analytics: A Game Changer for Today’s Marketer
Big Data is a mixed bag for marketers. On the one hand, it has the capacity to completely transform marketing practices so that they’re […]
Big Data is a mixed bag for marketers. On the one hand, it has the capacity to completely transform marketing practices so that they’re […]
We hate to break it to you. Your target audience cannot be “everyone.” As much as many business owners would love to believe that […]
Website analytics can tell you about your site’s traffic, bounce rate and unique visitors, among other things. They reveal the effectiveness (or ineffectiveness) of […]
These days the term data frequently gets thrown around in meetings, emails and articles. We all understand what data is and that it’s used […]
Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that […]
Media planning and buying was originally built on demographics. Buys were rooted in specific audiences, like “Adults ages 25-54” or “Women ages 18+.” Although […]
If you haven’t begun to integrate AI into your law firm’s marketing strategy, make it a priority in the coming year. Despite all the […]
Reduce cost per booking by 50% with smart media strategies and advanced analytics. Two of the most critical stats for hotel marketers is how […]
So your digital media campaign is in full swing. Now, what? By taking an analytical, objective look at what is and isn’t working throughout […]
For most of us, travel is about adventure, romance, and surprise. It’s an opportunity to cast aside who we are at home and experience […]
Nicholas Copernicus suggested the revolutionary idea that the Earth circled the sun in 1543. His contemporaries quickly rejected the theory. It took 57 more […]
LinkedIn’s Marketing Solutions Team recently announced the official release of its native conversion tracking for Sponsored Content and Text Ads. The new conversion tracking […]