Tag

analytics

Analytics

Predictive Analytics: A Game Changer for Today’s Marketer

Big Data is a mixed bag for marketers. On the one hand, it has the capacity to completely transform marketing practices so that they’re […]

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Audience Analysis

Get to Know Your Target Audience on a Deeper Level with These 4 Steps

We hate to break it to you. Your target audience cannot be “everyone.” As much as many business owners would love to believe that […]

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Analytics

What Your Website Analytics Aren’t Telling You

Website analytics can tell you about your site’s traffic, bounce rate and unique visitors, among other things. They reveal the effectiveness (or ineffectiveness) of […]

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data
Analytics|Audience Analysis

What Data Means & Why It’s So Critical To Your Ad Campaign

These days the term data frequently gets thrown around in meetings, emails and articles. We all understand what data is and that it’s used […]

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Advertising|Analytics|Media Strategy|Video

Using Analytics to Optimize Your Campaign and Improve ROI

Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that […]

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Advertising|Audience Analysis|Strategy|Video

Using Psychographics to Successfully Target Your Audience

Media planning and buying was originally built on demographics. Buys were rooted in specific audiences, like “Adults ages 25-54” or “Women ages 18+.” Although […]

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Law|Marketing|Technology

Artificial Intelligence: A New Frontier for Legal Marketers

If you haven’t begun to integrate AI into your law firm’s marketing strategy, make it a priority in the coming year. Despite all the […]

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Analytics|Media Strategy|Tourism

Reduce Your Hotel’s Cost Per Booking

Reduce cost per booking by 50% with smart media strategies and advanced analytics. Two of the most critical stats for hotel marketers is how […]

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Advertising|Digital Advertising|Marketing|Media Strategy

Optimizing Your Digital Campaign

So your digital media campaign is in full swing. Now, what? By taking an analytical, objective look at what is and isn’t working throughout […]

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Tourism Advertising Graphic - Morgan & Co,
Advertising|Analytics|Tourism

Translating Tourism Industry Data into Advertising ROI

For most of us, travel is about adventure, romance, and surprise. It’s an opportunity to cast aside who we are at home and experience […]

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Analytics|Healthcare|Strategy

Gain Hospital Board Consensus Through Better Data Analytics

Nicholas Copernicus suggested the revolutionary idea that the Earth circled the sun in 1543. His contemporaries quickly rejected the theory. It took 57 more […]

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Analytics|Digital Advertising|Social Media

LinkedIn Gaining Ground

LinkedIn’s Marketing Solutions Team recently announced the official release of its native conversion tracking for Sponsored Content and Text Ads. The new conversion tracking […]

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