Advertising

In marketing, the buyer’s journey encompasses the steps a consumer takes leading up to a purchase. Each stage of the buyer’s journey constitutes different […]

Website analytics can tell you about your site’s traffic, bounce rate and unique visitors, among other things. They reveal the effectiveness (or ineffectiveness) of […]

As a casino marketer, you know that the gaming industry is different from any other. You serve a unique breed of consumer and offer […]

The higher education landscape is more competitive than ever, especially with the introduction of virtual learning programs and online courses. In order to stay […]

In the 21st Century, business is booming. The field of opportunity is broader than it’s ever been. The cost to gain entry is lower, […]

Just as “Location. Location. Location” is an oft-repeated mantra in the real estate business, restaurant marketers know that a prime location is as critical […]

The label “consumer” characterizes complex humans based on one particular aspect of their personality: what they consume. A more critical question for marketers is: […]

A traveler starts getting the itch to visit a new destination. He begins to picture a tropical locale, asks friends for recommendations, and starts […]

Launching a new brand and identity for a well-known organization is never simple or easy. Recently, the team at Roux played a major role […]

The healthcare industry is highly competitive, especially when it comes to gaining online visibility. Consumers are inundated with articles from healthcare websites like WebMD, […]

These days the term data frequently gets thrown around in meetings, emails and articles. We all understand what data is and that it’s used […]

We’d all like to believe we make important decisions using logic, but even this belief tells a story about emotion. In our society, we […]