Tag

Advertising

Digital Advertising|Millennial|Television

YouTube Targets Millennials by Offering an Inexpensive Alternative to Cable

YouTube recently released its new Internet-based live TV app for $39.99 per month that allows viewers to watch network TV live on their laptop, […]

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Branding|Planning|Tourism

New Orleans Turns 300! What It Means To Me

For the last year and a half, I’ve sat on the New Orleans Tricentennial Media and Branding Committee. We have been discussing the many events planned […]

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Advertising|Digital Advertising

The Year of Mobile Has Arrived

It seems like for the past five years the industry has been saying, “it’s the year of mobile!” Well, it might finally be here. […]

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Advertising|Blog|Digital Advertising|Television

“Over the Top” Advertising is the New Normal

With more consumers choosing to cut the cord, digital platforms offer a convenient and customizable way to watch television. Streaming services such as Netflix […]

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Advertising|Analytics|Tourism

Translating Tourism Industry Data into Advertising ROI

For most of us, travel is about adventure, romance, and surprise. It’s an opportunity to cast aside who we are at home and experience […]

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Analytics|Healthcare|Strategy

Gain Hospital Board Consensus Through Better Data Analytics

Nicholas Copernicus suggested the revolutionary idea that the Earth circled the sun in 1543. His contemporaries quickly rejected the theory. It took 57 more […]

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Audience Analysis|Healthcare|Planning|Strategy

Budgeting Time Is Over

Let’s talk Strategy: Do’s and Don’t for Healthcare Marketing in 2017 Do understand your audience. While you’ll want to connect with everyone to tell […]

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Advertising|Analytics|Digital Advertising

Planning For Podcasts

While podcasts are nothing new, over the past couple years their popularity has been skyrocketing. All indicators point towards significant growth in the near […]

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Audience Analysis|Digital Advertising|Social Media|Strategy

Tis The Season

During the holiday season, how do you reach your audience without getting lost in the noise? Are you looking to advertise to a single, […]

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Advertising|Television

World Series of Advertising

The 2016 Fall Classic features the clash of two teams with a combined 178 years of championship drought. The Cubs’ misery has been parodied […]

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Advertising|Marketing

If You Need Me This Week

If you need me this week I won’t be in the office. In fact I won’t be in the office much this fall. No, I’m […]

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Digital Advertising|Social Media

Homogenization of Social Media

Since Snapchat famously turned down Facebooks $3 billion buyout offer in 2013, the picture messaging app has seen a steady climb of success in […]

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