Using Accountability Based Metrics to Drive Your Marketing Strategy
THE CHALLENGE Within many industries, the role of the brand is to promote awareness and interest in the product, while letting entities down the […]
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How to Lower Your Law Firm’s Cost Per Case (Checklist Included)
Most law firms strive to know and lower their cost per case (CPC), which is the cost a firm spends to sign a new […]
The Importance of Added Value For Your Business
A recent article by M&C Saatchi’s Giles Hedger made a point that made me think of the founding of Roux and Eric Morgan’s leap […]
Tracing the Path from Ad to Purchase (Marketing Attribution Case Study)
Marketing attribution is a term certainly more recognizable now with the growth of “big data” and marketing analytics tools. It is the ability to […]
4 Tips to Create an Impactful Thank You Page
Thank you. Those two words conjure up all kinds of positive emotions. Showing appreciation comes in many forms, from the thank you note to […]
Winning The Battle for The Holiday Inbox
It is a little too early to hang the stockings, but there’s no better time than the present to consider how you’ll take advantage […]
Keeping Up with Cookies: The Changing World of Marketing Metrics
As we navigate through the internet, we create an ever-clearer picture of our personal preferences. The online world has given marketers the ability to […]
Meaningful Metrics for Tourism Marketers
At Roux, we’ve leveraged more than 30 innovative audience analysis tools and decades of experience to manage over $48 Million in successful media placement […]
5 Goals Shared by Successful Hospital Marketers
Hospital mission statements may vary slightly from one institution to the next, but each has at least one common goal: a commitment to improving […]
Translating Tourism Industry Data into Advertising ROI
For most of us, travel is about adventure, romance, and surprise. It’s an opportunity to cast aside who we are at home and experience […]
Ad Campaign Analytics: What Law Firms Need to Know
A winning lawyer often relies on multiple types of evidence to prove his case in court. Hearsay can be helpful as can testimony, but […]
Gain Hospital Board Consensus Through Better Data Analytics
Nicholas Copernicus suggested the revolutionary idea that the Earth circled the sun in 1543. His contemporaries quickly rejected the theory. It took 57 more […]